Ferrari set for massive Hollywood film tie-up for Las Vegas GP
Ferrari is looking forward to the collaboration with Paramount Pictures at the 2024 Las Vegas Grand Prix.
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Charles Leclerc and Carlos Sainz at the 2023 Las Vegas GP (via Eurosport)
The American races in Formula 1 have proved to be highly beneficial due to the massive addition in investments from the country. Multiple brands and companies await the sport’s arrival in America to strike a deal with the teams and drivers. Hence, for the upcoming Las Vegas GP, Ferrari is all set for a tie-up with the infamous film and distribution company Paramount Pictures.
Ferrari declared a collaboration with the American-based giant Paramount Pictures at the upcoming Las Vegas GP. The film production company recently unveiled Gladiator II as a sequel to the previous movie Gladiator. As a result, Charles Leclerc and Carlos Sainz will attend the premier of the film in London alongside a special livery planned for the race in America.
As part of this initiative, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz will attend the Royal Global Premiere of Gladiator II in London, wearing custom-made tuxedos designed by Ferrari’s creative director, Rocco Iannone.
A press release by Paramount Pictures stated
Moreover, Ferrari will don a special livery at the Las Vegas GP further adding to the speciality of the collaboration between the two. The American giant will also display exclusive content on digital displays and TV Channels. As a result, the final American race of the 2024 season will put forth extremely exciting and interesting events amidst such collaborations.
This unique collaboration will also extend across digital and TV channels, showcasing exclusive content and Ferrari-branded livery at the Las Vegas Grand Prix, offering fans an immersive experience that unites cinematic storytelling with the thrill of peak performance shared by Paramount Pictures and Scuderia Ferrari HP.
The press release added
ARE YOU NOT ENTERTAINED? ?️
— Autosport (@autosport) November 11, 2024
Ferrari and #GladiatorII are set with a collab for the #LasVegasGP
Full Story ?https://t.co/KcIRk8QP15
Paramount Picture’s collaboration with Ferrari ‘made sense’ due to the latter’s rich history in Formula 1
Ferrari shares one of the oldest and richest history in Formula 1 after joining the paddock since the sport’s inception in 1950. As a result, Paramount Picture’s collaboration with the Italian constructor made sense due to the massive history of the team. Moreover, the American giant labeled the team as the ‘most iconic and adrenaline pumping’ brand in motorsports.
It only made sense for us to team up with the most iconic, adrenaline-pumping brand in motorsports. Together with Ferrari, we’re creating a unique entertainment experience that highlights our shared legacy of excellence and innovation.
Mark Weinstock noted
The Las Vegas GP’s debut running in the 2023 season was a massive hit due to the great financial gains to the sport. Hence, such big collaborations planned for the upcoming race put forth a positive point for the sport. The grandeur in Las Vegas will be extremely exciting and interesting to witness for the fans and drivers alike.
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Aditya Pandya
(1460 Articles Published)