F1’s first-ever season launch could alienate core fans
Formula 1's massive 2025 season launch indicates that the sport could be shifting its focus on creating grand events rather than racing.
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Official F1 season launch render (image via Formula 1)
Formula 1 has announced a first-ever season launch. The 2025 season will kick-off with a grand event comprising of all ten teams, their drivers and team bosses. This event pinpoints towards the sport’s plans for the future.
The 2025 season launch will take place in London’s The O2. All ten teams will reveal their 2025 liveries at the event to mark Formula 1’s 75th anniversary. The event will take place on February 18, 2025 with a massive guest-list for a grand evening.
Fans will be able to attend the season launch by purchasing tickets. The tickets range from £58 ($74) to £113 ($144) and will be available online from November 15th. However, this exciting event shows that the sport might be focusing too much on creating a spectacle rather than F1’s traditional fanbase.
F1’s rising fanbase a reason behind 2025 season launch
Formula 1 has skyrocketed in popularity in recent years, courtesy of Netflix’s ‘Drive to Survive.’ The sport has witnessed a massive influx of fans and immense engagement on social media. This newly acquired fanbase is much younger and wants to watch a grand spectacle.
The Las Vegas GP is a great example of the sport’s focus on more commercially focused events. The Nevadan race split opinions but was a success in terms of fan engagement and revenue. The 2025 season launch seems to be a similar case.
The season launch is a lot more than an event to celebrate the sport’s 75th anniversary. Rather, Formula 1 wants to enhance its image in front of casual fans as a grand sport that wants to start things off with a bang. Certainly, this spectacle will appeal to millions of viewers across the world. With all ten teams recognizing its importance and abandoning their own car launches.
However, this could make traditional F1 fans think that the sport is becoming too interested in ‘show value’ rather than racing. Many fans simply want to see the new cars unveiled before the season begins instead of a big ceremony in London. Unfortunately, it seems that the pinnacle of motorsport is willing to take the risk of potentially displeasing its dedicated fanbase to lure in more casual viewers.
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Armaan Agarwal
(2308 Articles Published)