“I think we need to stay fan-focused, recognise what Netflix has done for Formula 1,” Zak Brown on impact of Drive To Survive
Follow Us
The world of Formula 1 has grown substantially in the recent years. This growth has translated into new markets and new avenues opening up for the sport. It also has seen a huge surge in its following with many new individuals joining the Formula 1 action. The major source of this new fanbase has been the Netflix series, Drive To Survive.
The Netflix series initially aired in 2019 and has 4 seasons now to its name. Drive To Survive paints a picture about how Formula 1 works and reveals some of the inside stories of the sport. This show has received many controversial opinions due to its misrepresentation of facts. The Red Bull driver, Max Verstappen has been the most vocal against it. Recently, the Netflix signed a two year extension with Formula 1 for the series. McLaren boss, Zak Brown terms it a favourable decision for the sport.
ALSO READ : Spanish GP 2022: Will Mercedes domination in Barcelona come to a halt?
Zak Brown eyes the money making opportunities of the Netflix, Drive To Survive
Formula 1 has witnessed recording breaking audiences and viewership at numerous Grand Prix, ever since the Netflix show has been active. McLaren CEO, Zak Brown commented on this by saying “I think Netflix has been outstanding for Formula 1. I’m happy we’ve renewed another couple of years.”
The American boss further added “Our whole ecosystem starts with the fan and when you get the fan, you have countries that want to hold races, you have broadcasters that want to spend money and broadcast our event, which then all trickles down to the racing teams, which then allows us to pay all the salaries of the men and women that work at our racing teams, drivers included. I think we need to stay fan-focused, recognise what Netflix has done for our sport.”
Brown concluded by saying “I think we can maybe tighten up some of the way they show the content that is made for television, so it’s to be expected it will have some dramatisation to it as long as they keep the theme accurate and I think we’ve given them that feedback.” The contract extension for the Netflix series is a positive step for Formula 1, considering the impact it has made globally.
ALSO READ : Spanish GP 2022: Carlos Sainz’s impeccable record in Barcelona to be tested again
Stay Updated!
Anish Arora
(130 Articles Published)