F1 Academy scripts history by onboarding massive sponsorship from £2.2 billion revenue make-up brand Charlotte Tilbury

Susie Wolff has secured a deal with a major cosmetics brand


F1 Academy scripts history by onboarding massive sponsorship from £2.2 billion revenue make-up brand Charlotte Tilbury

Susie Wolff and Charlotte Tilbury (via X)

The F1 world was busy revealing the challengers for the 2024 season. Meanwhile, F1 Academy and Susie Wolff had struck a deal with a renowned cosmetic brand of Charlotte Tilbury. This deal makes it the first beauty brand to ever sponsor a Formula 1 junior series.

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The beauty brand originates from Britain, which is the hub of motorsport in the world. Tilbury was convinced about the success of F1 Academy as a series that promotes diversity in a sport dominated by men. The series will see 15 female drivers compete across 7 races, running parallel to F1 races at some circuits.

We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1. Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport.
Charlotte Tilbury said as reported by Pagesix.com.

The Briton was seen happy with Susie Wolff after the deal was signed off. Following this, the French driver Lola Lovinfosse will be seen sporting the brand’s race suit and helmet with the iconic Hot Lips branding.

What was Susie Wolff’s reaction to this?

The all-female junior series was created in late 2022 and was set to replace the outgoing W-Series. Following this, Wolff was appointed as the CEO of the series to increase the diversity in the top divisions of racing.

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Susie Wolff
Susie Wolff (via IMAGO)
We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women.

Susie Wolff said as reported by Pagesix.com.

Wolff has the ambition to increase the intake of female F1 drivers which is none currently. The last female driver on the F1 grid was Giovanna Amati in 1992 but she had failed to qualify for any of the races she had entered.

Therefore, people want more female drivers in F1 to increase their representation in a sport that races across the globe. People can expect soon that there will be a female driver in F1 breaking the dominance of a single gender in a worldwide sport.

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