F1 announces massive multi-year partnership deal with streaming giants Paramount+

The global streaming service, Paramount+ has managed to land a huge deal with F1.

F1 announces massive multi-year partnership deal with streaming giants Paramount+

FIA set to intrduce engine equalization (Credits: Racefans)

Formula 1, in recent years, has been doing its best to widen the scope of the sport as much as possible. In a step in that direction, the higher-ups of the sport have decided to join hands with the streaming giants, Paramount+ on a multi-year deal. It is a win-win situation for both parties considering the rapid influx in the viewership numbers of F1.

Everyone is ecstatic with the deal, and the Managing Director of Commercials at F1, Brandon Snow, while talking about it, said, “This partnership exemplifies Formula 1’s ongoing commitment to exploring new avenues to help promote the sport and appeal to new audiences. Paramount+ and the content on its platform are hugely popular and like F1 has experienced rapid growth in recent years. Together, we will use our global platforms and collective expertise in entertainment to further enhance the fan experience and take both Formula 1 and Paramount+ to new levels.“

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It is crystal clear that everyone at F1 is elated with the new multi-year deal. As per the recent goals of the sport, it is extremely important for F1 to reach wider audiences and add to its already increasing fanbase. Having a strong streaming partner like Paramount is certainly going to help the sport immensely in achieving its targets.

Moreover, as per the deal, it is a common belief that Paramount+ will have its branding on tracks, physical trackside signage, digital sponsorships, and promotional opportunities in Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo, and even Las Vegas. It seems that Paramount+ is also keen on using the global fanbase of F1 in its own personal growth.

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Paramount+ is optimistic about its decision to join hands with F1

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It is extremely important for F1 to reach wider audiences and add to its already increasing fanbase

While the hierarchy of the pinnacle of motor racing is on cloud 9 with its recent deal, Paramount+, on the other hand, is also happy to be partnering up with a growing sport like F1. The people at Paramount+ have noticed the rapid rate of growth of the sport in recent years, and have thus decided to join hands with F1.

The Executive Vice President and International General Manager of Paramount+, Macro Mobili, while talking about the deal, said, “Paramount+ continues to seek new, innovative ways to reach our global audiences, and I am confident this partnership with Formula 1 will continue to support our growth globally. Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide. Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.”

The General Manager of Paramount+ has spoken enthusiastically about the new tie-up, and it will be fascinating to see what new rewards both parties would reap from their association. Both are global giants in their own rights, and as things stand, everything is looking extremely promising as far as the growth targets of both parties are concerned. Moreover, it would be a good opportunity for F1 to have a significant presence on Paramount+’s streaming services.

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