“Not even trying to hide the corruption” – Fans furious as FIA announces AlphaTauri as its first-ever clothing partner in a three-year deal

AlphaTauri, the clothing brand will be the official partner of the FIA as part of a landmark deal.

“Not even trying to hide the corruption” – Fans furious as FIA announces AlphaTauri as its first-ever clothing partner in a three-year deal

Mohammed Ben Sulayem and AlphaTauri fashion owner Ahmet Mercan (via IMAGO).

The preparations for the 2024 season are ongoing as the teams look ahead to the testing session in Bahrain. All the teams on the grid have finally revealed their challenger for the year alongside the racing suits that the drivers would be donning for the races. Now, the FIA has announced an exciting brand-new partnership with clothing brand AlphaTauri from 2024 onwards.

As AlphaTauri exits from the sport and rebrands to VisaCashAppRB, the team has decided to shift its focus from racing in the sport to providing clothing for the sport. Hence, FIA sealed the deal with AlphaTauri as the official clothing partner from 2024 to 2026. The deal is supposed to last for three years and could be further extended based on the advantages Faenza provides to the sport. Notably, this is the first time in the history of the governing body that they have partnered up with a clothing brand for the entire entity, hence it is a big deal. It must be noted that the clothing brand AlphaTauri had no real influence over the Faenza-based F1 team.

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The main aim of this deal is to fuse automotive technology alongside the high-fashion style in the world. Therefore, the partnership would ensure that the FIA representatives and officials are always in style and in sync with the latest fashion deals while ensuring a formal and classic look for the people. Time will tell about the benefits of merging a previous racing team alongside the sport for clothing.

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Fans furious with the deal between Red Bull’s sister team and FIA

In a recent tweet on X, multiple fans shared their dissatisfaction with the partnership of both entities. Multiple fans recalled the entire ‘Conflict of Interest’ saga, relating to FIA’s recent comments about Christian Horner‘s investigation saga. Another fan mentioned that “Red Bull is partnering with FIA” in short, indicating AlphaTauri’s parent company Red Bull.

FIA President Mohammed Ben Sulayem and Christian Horner (Via IMAGO)
FIA President Mohammed Ben Sulayem and Christian Horner (Via IMAGO)

One fan sided with the clothing brand in this sitch and mentioned that it was a great upgrade for Faenza. Meanwhile, the governing body’s sealing of this deal agitated other fans due to the perceived lack of “Integrity and Fairness.” Another fan questioned the entire deal and asked the real reasons behind the entire partnership with Red Bull’s sister company in the sport. One fan claimed that the body was “Not even trying to hide the corruption” by confirming the entire deal.

Christian Horner’s ongoing investigation saga has made the fans even more furious as FIA decided to partner with them. However, the team principal remains innocent until proven guilty, and the final results of the investigation have yet to be announced. Hence, FIA seals the deal with AlphaTauri and looks ahead to the commencement of the 2024 season.

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