Ferrari signs a multi-year sponsorship deal with $6.8 billion worth Singapore hotel chain

Marina Bay Sands is a luxurious hotel chain that contributes a massive chunk to the Singapore Tourism.

Ferrari signs a multi-year sponsorship deal with $6.8 billion worth Singapore hotel chain

Fred Vasseur (Left, credits: F1) and Marina Bay Sands (Right, credits: Singapore Tourism Board)

Italian powerhouse Scuderia Ferrari has unveiled an exciting collaboration with the esteemed Marina Bay Sands hotel chain. The two-year agreement makes Marina Bay Sands an Official Partner of the team, opening up new avenues for enhancing the Formula 1 experience for its discerning clientele.

Situated majestically at the forefront of Marina Bay in Singapore, Marina Bay Sands stands tall as an iconic landmark. Boasting a grand opening in 2010, it claimed the title of the world’s most expensive standalone casino property, with an astounding cost of US$6.88 billion. Las Vegas Sands owns Marina Bay Sands in accordance with the Singaporean authorities.

This partnership comes ahead of the Singapore F1 race on 17 September, where Ferrari fans can delight in a stunning replica of the 2019’s SF90 Ferrari F1 car displayed in the lobby of Hotel Tower 1 from 11 to 18 September. Ferrari last won at the Marina Bay in 2019, with Sebastian Vettel leading Charles Leclerc home for a memorable 1-2 finish. 

As the F1 season arrives in the vibrant Southeast Asian country, the collaboration between Ferrari and Marina Bay Sands promises an elevated motorsport experience. United by shared values and a dedication to exceptional encounters, both brands embark on a thrilling journey to create unforgettable memories for fans and customers.

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Ferrari aims to create meaningful and memorable experiences with their collaboration

Ferrari store in Marina Bay Sands
Ferrari store in Marina Bay Sands (Credits: Flickr)

Paul Gandolfi, Ferrari’s Head of Partnership Development, expressed his enthusiasm for the new deal, stating, “We’re delighted to welcome Marina Bay Sands to our family of partners.” He added, “Our two brands, united in luxury, ambition, and pursuit of excellence, aim to create meaningful and memorable experiences for our fans and customers starting with the hugely popular F1 Singapore Grand Prix.”

Marina Bay Sands, a prestigious resort in Singapore, offers a captivating array of experiences. This awe-inspiring landmark boasts a 2,561-room hotel, a vast 120,000-square-meter convention-exhibition center, the renowned 74,000-square-meter mall – The Shoppes at Marina Bay Sands, a captivating museum, a prominent theatre, and celebrity chef restaurants. 

With two remarkable floating crystal pavilions, mesmerizing art-science exhibits, and the world’s largest atrium casino featuring 500 tables and 1,600 slot machines, it promises unforgettable moments. Gaze in awe at the three soaring towers adorned with the captivating Sands Skypark, featuring a 340-meter skyway and a breathtaking 150-meter infinity swimming pool, extending 66.5 meters beyond the north tower.

Ferrari are currently locked in a four-way tussle for the runner-up spot. The team have scored 3 podiums this season and are still in search of their maiden victory of the season. While excitement builds for the upcoming F1 races, the partnership with Marina Bay Sands adds a touch of luxury to the world of motorsport. 

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