Sauber unveils its highly anticipated new identity and logo for 2024

Sauber has finally unveiled its new identity to the public after a long wait.

Sauber unveils its highly anticipated new identity and logo for 2024

Alfa Romeo C43 (Via IMAGO) with the new Stake F1 team logo (Via Sauber)

The 2024 grid will see a lot of changes for multiple teams on the grid. The Sauber F1 team has brought about several changes in the title and the logo. As Alfa Romeo ended its partnership with the Swiss team. Hence, the highly anticipated new identity and logo for the following two years has been unveiled by the Sauber group.

Stake, the infamous betting company had already embarked on its journey in Formula 1 back in 2023 with Sauber. Now, the new team name, ‘Stake F1 Team’ has been revealed to fans. Sauber has given the chassis naming rights to the new title sponsors as well. As the Swiss team prepares the new car for the upcoming season.

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However, the new name on the official entry of the team for Sauber is, ‘Sauber Stake F1 Team Kick’ where the team has also included the name of the other title sponsor Kick which is a sister company of Stake. The new logo for the team is a simple text containing the name of the team, Stake F1 team over a white background.

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In addition to this, Stake’s entry into Formula 1 was not unprecedented, as the infamous betting company has dabbled in other sports like football, the UFC, and also the famous Canadian singer Drake, who is a partner of Stake. Hence, the entry of Stake into Formula 1 would be highly successful and would also introduce an entirely new audience into the sport, further propelling the popularity of Formula 1.

Alessandro Alunni Bravi explained the importance of Sauber’s partnership with Stake

After the betting company, Stake joined Sauber and benefitted in multiple aspects of the sport. Alessandro Alunni Bravi insisted that the entry of Stake not only enhanced its own audience but also increased the popularity of F1 worldwide. Hence, this benefitted Sauber as well as the entire sport of Formula 1.

Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.
Alessandro Alunni Bravi said in the official press release on sauber-group.com.
Alessandro Alunni Bravi
Alessandro Alunni Bravi (via speedcafe.com).

As a result, Stake’s entry into the sport would likely create more exciting and new events on the calendar for the team and the sport. Bravi asserted that he had the wonderful opportunity to participate in the events organized by Stake and hence displayed optimism over the entry of the betting giant into Formula 1.

The partnership with Stake with Sauber might be one of its kind in Formula 1. The partnership situation would be completely changed in 2026 when regulation changes and Audi takes over the Swiss-based constructor. And after a successful stint from Stake in the past season, the 2024 season would be very exciting for Sauber as well as the fans of Formula 1 to see how it pans out in the end.

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