F1 unveils new partnership with infamous celebrity chef Gordon Ramsay
Formula 1 announced a partnership with Michelin-star chef Gordon Ramsay to provide the latter's world class culinary experience to the sport.
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Gordon Ramsay at the 2024 British GP (via IMAGO)
Formula 1 has continued to expand its horizons multifold in recent years, especially with the increased American involvement. The sport has also brought in multiple sponsor changes ahead of the 2025 season, notably Tag Heuer and KitKat. Hence, amidst the preparations, F1 announced a new partnership with infamous celebrity chef Gordon Ramsay.
Gordon Ramsay‘s involvement with Formula 1 isn’t very surprising as he had been spotted over multiple race weekends in the past. Hence, following Ramsay’s liking of the sport, they have formed a partnership. The Briton is all set to deliver his ‘world-class’ culinary experience to the paddock’s most premium hospitality, F1 garage.
Notably, the F1 garage will be available over only ten race weekends with the sport moving to add more destinations. Apart from the historic locations such as Monaco, Silverstone, and many others, the three American races will also enjoy the culinary experience from Ramsay in the F1 garage. Hence, this partnership is set to bring in a massive influx of fans towards premium hospitality.
Gordon Ramsay labels Formula 1 as a ‘high performing professional kitchen’
Gordon Ramsay’s heated moments in the kitchen alongside other chefs are a common sight as the former is also sort of used to working in an excruciating environment. Hence, following the announcement, Ramsay opened up on the factors that appealed Formula 1 to him. Moreover, the 58-year-old funnily labeled racing in the pinnacle of motorsport as working in a high-performing professional kitchen.
My passion for F1 is well known but it’s the complexity and pace of the cars, and the talent of the many people building and controlling them, that appeals so much. In many ways F1 is like a high performing professional kitchen, so this is the perfect partnership for us and our growing international restaurants group. We’re excited about what we can offer the F1 Garage guests, and we can’t wait to get to the starting line in Miami this May.
Gordon Ramsay told Formula 1
Formula 1’s popularity has continued to boom in recent years due to such interesting partnerships. Ramsay’s presence over the race weekend alongside his delicious food would provide a great experience to the fans. The sport will continue to embark on more such interesting ventures to improve the fan’s experience in the overall sport apart from the racing action.
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Aditya Pandya
(1468 Articles Published)