UFC Fan-Favorite Gets Reality Check from Khabib Nurmagomedov Amidst Surging Hype

Islam Makhachev reveals how UFC legend Khabib Nurmagomedov humbled rising star Magomed 'Chanco' Zaynukov.

UFC Fan-Favorite Gets Reality Check from Khabib Nurmagomedov Amidst Surging Hype

Khabib Nurmagomedov wants to keep Magomed Zaynukov grounded (via Instagram, MMA Mania)

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Khabib Nurmagomedov reached the pinnacle of MMA as an undefeated UFC lightweight champion and one of the most dominant fighters in the sport’s history. Despite his success, he consistently avoided showmanship, limited unnecessary public exposure, and maintained a private life. That same philosophy was recently reinforced through his guidance of rising contender Magomed ‘Chanco’ Zaynukov.

Zaynukov has emerged as a fan-favorite fighter, largely driven by the viral reach of his social media videos that highlighted his personality and aggressive style. His profile rose further after earning a UFC contract with a dominant victory over Lucas Caldas on Dana White’s Contender Series. Zaynukov later made headlines again after being involved in a brawl with controversial figure Dillon Danis during UFC 322.

‘Chanco’ later said he had no regrets about the brawl, viewing it as part of his competitive nature and drive. The clash boosted his fan following, largely fueled by Danis’ polarizing presence and the media attention it drew. The surge in popularity later led UFC welterweight champion Islam Makhachev to reveal how Nurmagomedov stepped in when Zaynukov was overwhelmed by the support he received in the US.

He was shocked by the way they recognized him in the US. Journalists were waiting in the lobby to interview him. He went a bit too far, and Khabib slowed him down. Khabib said, ‘Don’t chase the hype; let the hype chase you.’ So we made sure to slow him down in time.

Islam Makhachev via YouTube

Zaynukov’s rise was boosted by a viral meme that misheard his nickname “Chanco” as “John Pork.” The clip spread rapidly on social media, drawing attention to him even before his UFC debut. While he asked fans to use his correct nickname, the meme persisted, increasing his online visibility. The meme had become a fixture, boosting his recognition at events, which was visible at the UFC 322 weigh-ins.

The Eagle’s training camps have long focused on discipline, respect, and humbleness, principles taught by his late father, Abdulmanap Nurmagomedov. Fighters follow strict routines, including early wake-ups, intense conditioning, and controlled diets, alongside mental preparation. This approach has shaped champions like Khabib and Makhachev, as well as rising stars such as Zaynukov.

The situation around Magomed ‘Chanco’ Zaynukov highlights the challenges that come with rapid fame in modern MMA. As his profile grows, Khabib Nurmagomedov’s influence remains key in maintaining discipline and focus. His guidance reflects a system built to develop both elite fighters and professionals. For Zaynukov, balancing popularity with those values may shape the next stage of his UFC career.

Khabib Nurmagomedov talks about how he conducts coaching

Since retiring as an undefeated UFC lightweight champion, Khabib Nurmagomedov has transitioned into a full-time coaching role overseeing multiple elite fighters. His methods reflect the same structure and control that defined his own competitive career. The same methods helped Islam Makhachev to win championship belts in two different divisions.

Khabib Nurmagomedov
Khabib Nurmagomedov (via Instagram)

Khabib Nurmagomedov continues to oversee training across multiple locations, splitting time between his own camps and the American Kickboxing Academy in San Jose. His long-standing ties with AKA head coach Javier Mendez date back to his early UFC career and remain influential today. That background set the context for his recent comments about authority and control inside the gym.

When we come to the gym and begin our training, all of them know about this, There is no freedom of speech. Everybody do what I say if I am coach. There is no 50/50 and I try to pus them everyday and if you look at the result we have in almost every organizations, we have champions and some of the best fighters and I am very happy. This means that I am doing a good job.

Khabib Nurmagomedov via WSS

Khabib Nurmagomedov’s approach underscores a broader coaching philosophy built on control, structure, and accountability. His success as both a fighter and coach has reinforced the effectiveness of that system at the highest level of MMA. By maintaining strict standards in training, he continues to shape athletes who reflect the values he carried throughout his career.

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