Here’s why PSG’s Kylian Mbappe once got into a brutal legal battle with KFC

When KFC France thought about suing Kylian Mbappe for refusing to promote their marketing campaigns.

Here’s why PSG’s Kylian Mbappe once got into a brutal legal battle with KFC

KFC and Kylian Mbappe. ( Source: Parade)

In September 2022, global fast food chain KFC France contemplated taking legal action against French star footballer Kylian Mbappe. The disagreement arose when Mbappe refused to participate in a photo session and endorse promotional events for KFC. He stated his unwillingness to support brands like fast food chains and gambling companies that he lacked belief in.

This situation caused a rift between Mbappe and the French Football Federation (FFF). The FFF indicated that they might review the agreement regarding image rights with the players, but no changes were made at that time. As a sponsor of the French national team, KFC had already compensated for using Mbappe’s likeness.

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Alain Beral, vice president of KFC France, emphasized that the company expected the agreed-upon terms to be honored and mentioned their willingness to assert their rights if necessary. This standoff highlighted the growing influence of soccer players in sponsorships. Players like Mbappe, with their significant social media followings and marketability, could secure endorsement deals worth millions.

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Whether KFC would proceed with legal action against Mbappe remained uncertain. However, this threat put the player in a challenging position. He had to decide whether to yield and endorse KFC or risk a damaging lawsuit that could harm his reputation.

“We have paid for something clear. If necessary, we will assert our rights,” said Alain Beral, vice president of KFC France.

Also, read: Kylian Mbappe was once frauded in this ‘Cryptocurrency’ scam

A look at Kylian Mbappe’s current situation in world football

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Kylian Mbappe for PSG. (Source: Football Espana)

As of 2023, Mbappe continued to be one of the most sought-after footballers globally, playing for Paris Saint-Germain and widely regarded as one of the best players in the world. His upcoming transfer is uncertain amid various speculations regarding his next step. His main options for the upcoming season include Real Madrid, the Spanish giants, and Arsenal, the Premier League contenders.

Mbappe’s refusal to endorse KFC generated praise from fans who viewed it as him standing up for his principles. Yet, some critics perceived it as unprofessional behavior. The clash between Mbappe and KFC exemplified the evolving dynamics of sponsorship in football, granting players greater bargaining power in negotiations.

The resolution of this dispute remained uncertain, indicating an ongoing issue. Consequently, more players like Mbappe standing up for their beliefs in sponsorship matters could be expected in the future. These individuals would likely shape the negotiation processes surrounding sponsorship deals, with significant implications for the industry’s landscape.

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