Here’s how La Liga plans to completely reform itself with the new logo and partnerships after getting below Serie A and Bundesliga in UEFA ratings

LALIGA is expanding its brand with significant changes for globalisation.

Here’s how La Liga plans to completely reform itself with the new logo and partnerships after getting below Serie A and Bundesliga in UEFA ratings

New LALIGA logo. (Source: InsideSport.IN)

La Liga, one of the top football competitions worldwide, is going through a significant brand overhaul. After a decade of growth, the Spanish top-tier tournament has completely rebranded, impacting every aspect of the league. This includes a new name, logo, and vibrant color schemes to define its visual identity.

La Liga is now called LALIGA, representing its strategic slogan THE POWER OF OUR FUTBOL. Even iconic matches like El Clasico and El Derbi de Valencia will fully embrace their true essence. The board has introduced a distinct font exclusively designed for player names and numbers on jerseys, honoring the unique characteristics of Spanish football and emphasizing the league’s heritage.

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Football fans are eagerly anticipating the start of the 2023/24 LALIGA season on August 13. The matches will be exclusively broadcast on Optus Sport in Australia, offering fans a front-row seat to witness this exciting new chapter in Spanish football.

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Angel Fernandez, Head of Global Brand & Strategy at LALIGA, expressed enthusiasm, stating, “Over the past 10 years, we have strived to inspire people through the positive values of our beloved sport. This revitalized brand signifies our evolution and aims to symbolize ‘THE POWER OF FUTBOL’ We seek to reinforce the pride associated with being part of a competition that not only motivates individuals but also fosters societal growth.”

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LALIGA’s Brand Revitalization and Powerful Vision Towards Globalisation

laliga unveils a new logo and announces a new presenting sponsor
The New LALIGA logo. (Source: Economic Times)

LALIGA’s brand update will have a strong impact on football globally. It will renew its essence, and embrace its growth while captivating fans worldwide. With its refreshed identity, LALIGA paves the way for an energetic future marked by strength, innovation, and a shared love for the beautiful game.

LALIGA, is currently 4th in the UEFA League rankings. The competition is increasing its global presence through strategic partnerships outside of Spain and Portugal. Acknowledging the importance of the US market, the Spanish tournament actively involves American soccer fans.

Through collaboration with EA Sports, LALIGA provides innovative football experiences worldwide. The rebranding aims to establish LALIGA as a respected global tournament, highlight partnerships, and social responsibility, and attract a broader audience.

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