Juventus is set to return to FIFA 23 after a 3-year absence following the contract expiry with E-football PES
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Back in 2019, Juventus announced their exclusive sponsorship deal with E-Football PES 2020 which made them the official partner of the popular video game. However, that also meant that EA Sports could not include the team in their subsequent FIFA video games series.
However, after a 2-year absence from the iconic FIFA series, the Old Lady are set for a comeback in FIFA 23 after their contract with PES expired.
“This phenomenal club means so much to us” – EA Sports VP on Juventus
Talking about the club’s return to FIFA 23, EA Sports VP of Brand, David Jackson said, “This phenomenal club means so much to us and our fans, and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”
The club had to be changed to Piemonte Calcio for the last 3 editions of FIFA (20, 21 and 22) because of their contractual obligations with PES. However, the club and the players are not back with FIFA and they’ve also got the Allianz stadium back.
Giorgio Ricci, Juventus Chief Revenue Officer, also spoke about Juventus returning in partnership with EA Sports. He said, “We are proud to return by EA SPORTS’ side.”
“The partnership with EA SPORTS goes beyond the concept of a traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle.
“We chose EA SPORTS to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”
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Shubham Mohta
(334 Articles Published)