Lionel Messi makes almost $5m per Instagram post, check how that compares to NBA superstar 

Lionel Messi earns over 200m per year from just his social media posts.

Lionel Messi makes almost $5m per Instagram post, check how that compares to NBA superstar 

LeBron James and Lionel Messi. (Via USA Today and MLS)

In a recent study by a betting website, Lionel Messi‘s Instagram earnings were disclosed. He earns an incredible $4.9 million for each ad post on the platform. The study also revealed that his total earnings for 2023 reached a staggering $206.6 million.

According to this research, Messi might have outearned Cristiano Ronaldo, despite Ronaldo’s immense popularity. Both players have gone from modest beginnings to becoming some of the world’s richest individuals, setting a remarkable record.

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CNN reports that Ronaldo makes $3.23 million per Instagram post, while LeBron James, an NBA legend, earns $1.6 million. This shows how sports celebrities now have significant brand value and intellectual property rights, reaching new heights in capitalism. Messi, earning more than double LeBron, underlines football’s worldwide popularity.

However, people in the United States might beg to differ, but they would have to eventually accept that football stars are the biggest in the world. Messi’s popularity and brand value skyrocketed after he won the Player of the Tournament at the Qatar 2022 World Cup.

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Lionel Messi’s massive net worth and contracts

Football’s biggest and best player, Lionel Messi, has an unbelievable net worth of over $600 million. This includes many lucrative deals along with his contracts with the three clubs he has played for throughout his career.

Lionel Messi.
Lionel Messi. (Source: CNN)

Messi’s annual salary is currently $75 million, along with profits included in the Apple company. He also makes an estimated $40 million from brand endorsements. Messi has a lifetime deal with Adidas, making him the face of the brand.

However, Messi is yet to be a billionaire compared to Cristiano Ronaldo. He still has found himself being the face of some of the biggest brands in the world. From TATA Motors to Louis Vuitton, Gatorade, Budweiser, Gillette, and many others, Messi’s brand is something every nig company wants to be recognized by.

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