WATCH: Juventus launch new away kit featuring TikTok star Khaby Lame
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With the help of influencer Khaby Lame and visual effects portraying him absorbing lightning, Juventus presented their away uniform for 2022–2023.
The Adidas style is all-black with white trim and a motif of a starburst in carbon. The lightning bolt that runs through the Jeep sponsorship emblem is the specific element that they have focused on for this campaign.
That was illustrated in the Juventus video, which features influencer Khaby Lame wandering through the streets of Los Angeles while sporting the team’s standard black and white striped uniform before being struck by lightning, turning it completely black.
Khaby Lame promotes Juventus:
Lame often appears in Juventus videos, including promoting the summer transfer of Manuel Locatelli. On Instagram, Khaby Lame has 78.7 million followers. On TikTok, he has over 143 million.
According to a statement on the club’s official website, the idea behind the all-black attire is as follows:
“Capturing the magic of night matches – this is the goal of the elegant black jersey, with subtle design cues that reference the club’s DNA. The shirt design moves away from the striped pattern of last season’s away kit.”
Earlier, Sports Brief claimed that Paul Pogba had the ideal welcome from Juventus supporters upon his comeback to the Italian side for a pre-summer transfer physical. After learning he wouldn’t be getting a contract extension from the Red Devils, the French midfielder ended his dismal six-year stint with the club at the end of June.
Pogba, who left Old Trafford for Juventus in 2012, returned to the Premier League‘s top teams in 2016 while playing for Jose Mourinho.
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