Motorsports racing scenes are interesting and large space for motor vehicle manufactures to showcase their technical and mechanical capabilities and attract potential markets. This market access cause high demand for established manufactures to participate in racing competition and Formula 1 having a place the pinnacle of Motorsport racing attract number companies to the grid.
Formula 1 currently top manufactures like Mercedes, Ferrari and Aston Martin with other internationally known manufactures being part of during its history. The German automotive manufacturer of luxury vehicles Audi is recently rumoured to be wanting to enter the F1 scene with them liked to a potential buyout of team McLaren.
The reports and rumours were claimed to be “wholly inaccurate” in November, by senior officials’ ,but Sport1 has now reported that Audi are keen to at least buy a stake in McLaren and that Porsche, part of Volkswagen group which own both Audi and Porsche, are planning partner with Red Bull-owned teams for 2026 next generation F1 engines. Now Oliver Hoffmann, Audi’s Chief Development Officer expressed his opinion on Audi being part of F1.
Find out what Oliver Hoffmann, Audi’s Chief Development Officer said
Oliver Hoffmann said Audi want to surprise the motorsports world with their projects when asked about F1 entry. The Audi Chief Development Officer went on to say that Audi is now concentrated on The Dakar as they find it makes more sense for Audi as a brand because of the innovative and progressive drive concept which use electric motors and an energy converter to drive long distances through the desert.
“We want to surprise with our motorsport projects,” said Oliver Hoffmann to Sports1.
“The Dakar “The Dakar makes sense for us as a brand because of the innovative and progressive drive concept. We drive long distances through the desert with electric motors and an energy converter (two-litre four-cylinder turbo from DTM).” says the Audi Chief. (two-litre four-cylinder turbo from DTM).” says the Audi Chief.
The Audi man added that they will also be making their comeback to Le Mans in LMDh prototype on Hypercar class. He went on say that Audi finds FIA have making some good decisions regarding the future of Formula 1 and 2021 season was also very interesting but reiterate that their focus remains on Dakar and Le Mans.
“From 2023 we will also be competing again at Le Mans (with an LMDh prototype in the Hypercar class). We will see what else comes in the future,” Oliver Hoffmann said.
“The FIA have made some good decisions regarding the future of Formula 1 and last season was also very interesting. But now we are focusing on the Dakar and Le Mans for the time being,” Oliver Hoffmann added.