Formula 1 is back with the ‘Money Machine’ as Netflix confirms Drive to Survive Season 5 and 6
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Formula 1’s Season Documentary, Drive to Survive, has got a green flag for the next season. Season 5 and 6, after a lot of criticism for Season 4 that covered the historical 2021 campaign, it seemed difficult for the series to go further without any changes.
Drive to Survive or simply DTS is a Netflix original docufiction web series. It covers high intensifying battles to become the Number 1, covering day to day lives of Drivers and their teams putting their hearts, souls and bags full of cash into the sport.
Showing all these in the most dramatic way possible. Besides this, the Series also offers us the insights into how the Drivers go with their daily lives, the contract talks that take place and the sport is such a big business
DTS has attracted a lot of new fans to the sport since 2018, with over 50 million views worldwide. More the Fans, more the money.
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How does this affect Formula 1?
Formula 1 has been hugely affected since the addition of the web series to the sports name.
In terms of numbers, American Grand Prix last year saw a rise to 400k people throughout the weekend. That If you wonder was just 264k in 2018. A rise of around 51% over three years at COTA.
Now also talking about the fans at home. With almost all races happening in the early hours of the day, ESPN saw a rise of 56% in 2021.
As said before Drive to Survive had a huge impact on Formula 1 in America.
So does accepts Zak Brawn, CEO of Mclaren “got to be the single most important impact for Formula 1 in North America”.
What makes Drive to Survive so indulging?
DTS has amazing cinematography, with the portraying of all the stories in a way it holds you till the end. With all those slow shots and moves put within that goodly background, Music makes the real-world sport feel like a Movie.
Another benefit of the sports documentary is, that the audience has no compulsion to have any prerequisites of the sport before watching the series. This gives it an upper hand over other sports because it gets deep to that part of the crowd who are not really into any sports, and helps them become the part of the fast sport.
Covid was also an influence to make Drive to Survive this big. People being at home exploited the OTT platform at their best. This also helped Formula 1 and Netflix to a large part.
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