Ferrari announces a strategic partnership with Qualcomm to drive future digital transformation
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We all know that Ferrari is a mode of transition and transformation. A deal with a San Diego based group called Qualcomm has been agreed to as confirmed in a tweet by the Italian giants on their official Twitter handle. This deal with a tech giant like Qualcomm will go a long way to act as a catalyst for the process.
More importantly, Ferrari needs to transform digitally and that’s where the premium product of this San Diego based group shall come into place.
The deal shall be applicable to both the racing and the vehicles on the road and also the common project which include the likes of so called digital cockpit which has been identified as one of the more important project.
Ferrari CEO Qualcomm CEO delighted with latest development
Ferrari CEO, Benedetto Vigna was delighted with the latest development. He expects the collaboration to generate more efficiency and help them explore digital technology.
“We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhance product excellence.”
“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
“The Snapdragon logo will make its debut on the F1-75, the Ferrari single-seater which will be unveiled at Maranello on 17 February 2022. Furthermore, the Maranello marque’s esports activities will be a part of the sponsorship,” as reported by corporate.ferrari.
This deal can be looked as a long term project to use Qualcomm’s automotive technology to have an edge on its competitor when it comes to its future car. Ferrari like other giants as Volvo, Honda, Renault and GM has joined a long list when it comes to utilizing a tech company’s suite of car technology. This deal could be exactly what the company was looking for to accelerate the transformation.
Also Read: McLaren and Lego collaborate to launch the first-ever F1 race car with a surprising twist
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Shubham Bajpai
(776 Articles Published)