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Home Golf

Weibo acquires LIV Golf’s digital media rights for 2022 Invitational Series

by FS Desk
September 20, 2022
in Golf
LIV Golf, OWGR Points

LIV Golf

As per the deal, the Chinese giant will be live broadcasting the LIV Golf‘s inaugural invitational series on Sina Golf and across its various channels including Wechat and Weibo. At the same time provide commercial consultancy to the series.

In an agreement that seems to be benefiting both parties, LIV Golf will look to make a base amongst the younger Chinese audiences as 75% of the Weibo users are GenZs. Making a place in the Chinese social ecosystem through regular highlights and exclusive content.

Also Read| NBA superstar Stephen Curry inaugurates Underrated Golf to give an opportunity to students of the game

LIV’s Invitational Series live coverage will be covered by Weibo’s Sina Golf platform

LIV Golf
LIV Golf

According to the data, the tournament has received more than 1,00,000 average views in the first few days of the tournament despite a massive time difference between Chicago and China making the coverage a success. 

Sina Golf has earlier covered the PGA Tour, Asian Tour, European Tour, and also the live broadcast of the DP World Tour for five consecutive years along with helping brands like Samsung and FILA in expanding their brand influence amongst the golf community through their “ live broadcasting +e-commerce “ model.

Apple and Amazon are completely beholden to China but rejected LIV Golf lol

— JAC (@michcusejac5) September 15, 2022

Mainly because of the high prize money and presence of a number of big stars the LIV event has attracted audiences since its inception and now with the country’s biggest golf media platform in charge of its coverage the Saudi-backed series will see a big boost.

Also Read| LIV Golf vs PGA Tour: CEO Greg Norman to lobby for LIV Golf in Capitol Hill

Also Read| Controversial golfer Greg Norman LIVs up to his tag

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Tags: LIV Golf
FS Desk

FS Desk

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