LIV Golf’s second season kicks off with a warning for Greg Norman to shape up or risk disappearing

LIV Golf, the professional golf league founded by Australian golfer Greg Norman, is about to kick off its second season, but faces a challenging road ahead. Despite reportedly investing $1.15 billion in the league’s launch, LIV Golf has struggled to gain momentum and attract top talent, putting its future in question. A leading figure in the golf industry has issued a warning to Norman and LIV Golf, stating that the league must get stronger or risk disappearing within three years.

As the second season of LIV Golf begins in Mexico, there are several issues that remain unresolved, including the continuing battle for world rankings points. While a handful of new players have signed on for year two, none are expected to significantly impact the league’s competition with the PGA Tour. LIV Golf is hoping to differentiate itself by focusing on the team’s aspect of its competition, but must still find ways to make its league more interesting and engaging to fans.

Former agent Andrew ‘Chubby’ Chandler, who has represented golfers such as Ernie Els and Rory McIlroy, believes that 2023 is a critical year for LIV Golf. He warns that the league must continue to add top talent to its roster, or it risks becoming dull and uninteresting.

Chandler draws comparisons between LIV Golf and the Indian Premier League, which has achieved success in just over a decade by attracting high-profile, wealthy owners to its teams. LIV Golf may need to adopt a similar model if it hopes to succeed in the long term.

With so much riding on LIV Golf’s success, it remains to be seen whether the league can overcome its challenges and emerge as a viable competitor to the PGA Tour. In the coming months, the league will need to make strategic moves to attract top players and create a compelling viewing experience for fans. Otherwise, LIV Golf’s future may be in jeopardy.

Related: Greg Norman reveals sad reality of losing friends after his strife with LIV Golf

Andrew ‘Chubby’ Chandler’s Take on LIV Golf’s Future and Greg Norman

A handful of new names have signed on for LIV Golf’s second season, but experts say none are likely to move the needle in the battle with the PGA Tour. The highest-ranked of the new signings is Belgium’s Thomas Pieters, ranked 35 in the world. While Pieters has won six times on the European Tour, he is now six years removed from his only top-five finish at a major, leading experts to question whether he’s the kind of high-profile signing that LIV Golf needs to succeed.

Andrew ‘Chubby’ Chandler, a former agent who counted Ernie Els and Rory McIlroy among his clients, says 2023 is shaping up as a big year for LIV Golf. He compares the league to another upstart organization that made huge inroads in just over a decade – the Indian Premier League.

However, Chandler says LIV Golf needs to take significant steps forward, and quickly, if it is going to succeed. “The public will decide in the end,” he added. “They’ll either watch on TV or not; they’ll either go to the tournaments or not. To keep going LIV has to get stronger, it can’t be as is forever or it’ll disappear in two or three years’ time.”

As LIV Golf enters its second season, industry experts warn that the league needs to take significant steps forward if it is going to compete with the established PGA Tour. While LIV Golf is focusing on the team’s aspect of its competition, experts say the league needs to make its team thing more interesting and add high-profile, very rich owners to succeed. If LIV Golf fails to take significant steps forward, it risks fading away within three years, according to industry experts.

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