LIV Golf launches TV ad ahead of second season amid controversy and excitement
LIV Golf is set to unveil team rosters for its second season, which features 14 events in seven countries. The Saudi-funded series has been controversial, but has secured a multiyear TV deal with the CW Network and aims to challenge the norm in the sport.
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Ahead of its second season set to commence in February, LIV Golf, the golf series funded by Saudi Arabia, has released its first television advertisement featuring all 12 team captains. Each captain pitches to a young golf enthusiast, attempting to convince them to support their team in the cringe-worthy ad.
During the TV advert for the LIV Golf series, Phil Mickelson presents his pitch first, while Sergio Garcia asserts that his team is the most attractive, and Bryson DeChambeau boasts about his skills in hitting the ball far down the fairway.
In the commercial, Henrik Stenson humorously targets Ian Poulter’s colorful pants, and Brooks Koepka reenacts his famous eye-roll towards DeChambeau. The advertisement is released in anticipation of the 2023 season team roster’s unveiling, with four groups revealed each day between Wednesday and Friday.
12 team captains feature in the new LIV Golf ad to promote the team-based format of Saudi-funded breakaway series
The upcoming season of LIV Golf, comprising of 14 events across seven countries, is set to commence in Mexico at the Mayakoba from February 24-26. The Saudi-funded series has signed a multiyear TV deal with the CW Network, which will broadcast the season.
LIV Golf CEO and Commissioner is excited for the new season and said, “Our diversity in teams that feature elite skillsets and unique personalities will help build new rivalries and fresh ways to watch professional golf as the sport enters a new era.”
The association of the LIV Golf series with Saudi Arabia has sparked controversy, with the ethical implications of this partnership being called into question due to the country’s human rights record. Moreover, the series has faced criticism for its financial incentives, which have been alleged to have lured high-profile players such as Phil Mickelson, Dustin Johnson, and Brooks Koepka to the breakaway league.
The TV advert featuring the 12 team captains is a glimpse into the personalities of some of the game’s biggest names. Some, like Phil Mickelson, keep it simple, while others like Sergio Garcia use the opportunity to claim that their team is the best-looking. The advert is a reminder that professional golfers are human, with unique personalities and quirks.
The complete schedule for the 2023 LIV Golf series has been released, with 14 events taking place across seven countries. The upcoming season will include three tournaments hosted at golf courses owned by former US President Donald Trump: Trump National Golf Club in Washington D.C., Bedminster, and Miami. Notably, the series will not be returning to Portland, Oregon, and Boston.
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