Greg Norman officially replaced as LIV Golf CEO by Scott O’Neil ahead of 2025 season
Scott O'Neil has been officially appointed as the new CEO of LIV Golf with Greg Norman stepping down from his post after nearly four years.
Greg Norman and Scott O'Neil (Image via Imago/Sports Business Journal)
After months of speculations, it is now official. Two-time major champion Greg Norman officially stepped down from his position as LIV Golf CEO. He has been replaced by Scott O’Neil ahead of the 2025 season.
In October last year, reports started emerging that the LIV Golf was looking for a new top boss. A week later, Norman would break his silence regarding this. In an interview with Sports Illustrated, the Great White Shark claimed that he still had a year on his contract and was looking forward to the 2025 campaign.
A month later, reports claimed that Norman was set to be replaced by former Philadelphia 76ers executive Scott O’Neil. This news has now been officially confirmed by LIV Golf.
In a statement released by LIV Golf, the league claimed that O’Neil will assume the position of CEO effective immediately. While Norman would hand off day-to-day management to O’Neil, he will continue to remain with the PIF-funded tour.
Apart from his work with the 76ers, O’Neil has also worked as the executive of the NHL side, New Jersey Devils. He has also worked with the New York Knicks, the New York Rangers, and the Philadelphia Eagles. Before joining LIV Golf, he was serving as the CEO of Merlin Entertainments.
We’re excited to welcome Scott O’Neil as our new CEO! 👏
— LIV Golf (@livgolf_league) January 15, 2025
With 25+ years leading iconic teams like the Knicks, 76ers, Rangers, and Eagles—and venues like MSG—Scott’s ready to take LIV Golf to the next level.
Welcome to the team! 🙌#LIVGolf pic.twitter.com/Ha94zwT2kk
O’Neil joins LIV Golf at a time when their backers – PIF find themselves locked in talks with the PGA Tour over a potential merger. It is expected that he will now join Yasir Al-Rumayyan and Jay Monahan in these talks going forward.
Greg Norman comments on stepping down as LIV Golf CEO
Greg Norman has played a massive part in the rise of LIV Golf. After nearly four years in charge, the 69-year-old has now stepped down from his post as the CEO. After the appointment of Scott O’Neil as his replacement, Norman commented on this matter.
The World Golf Hall of Famer congratulated O’Neil for this and claimed that the league was in “very good” hands with him at the helm. He later admitted to be proud of his work as the CEO.
Thank you, @SharkGregNorman! #LIVGolf pic.twitter.com/EhZCHQFckV
— LIV Golf (@livgolf_league) January 15, 2025
As of now, it is unknown what position will Norman hold in the future. Recently, he once again came under the spotlight as the OWGR debate surfaced again.
The new season of the LIV Golf will kick off in February. This year once again 14 events will take place. However, instead of eight countries, events will take place in nine countries in the 2025 campaign.
Vinay Dave
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