IPL 2021: Chennai Super Kings (CSK) rope in Skoda as new Title Sponsor, contract with Muthoot Group ceases

IPL 2021: Chennai Super Kings (CSK) rope in Skoda as new Title Sponsor, contract with Muthoot Group ceases

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CSK logo (left) and Skoda logo (right).

One of the most successful Indian Premier League (IPL) Team, CSK will now have Skoda in place of Muthoot Group on their yellow jersey. CSK signed a new title sponsor ahead of the fourteenth IPL edition as their deal with Muthoot Group culminated.

As the three-year Title Sponsor deal with Muthoot Group ended, CSK has now contracted with Czech automobile manufacturer Škoda. As per Insidesports, the deal with Skoda has been struck for three-years and sealed for 75 crores.

However, the sources in CSK informed InsideSport that deal would be officially announced soon.

Aircel sponsored CSK before Muthoot Group

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Aircel logo

The just-ended three-year Muthoot Group deal was struck for 65 crores then. Before Muthoot Group, India based-communication brand Aircel was the principal sponsor for the yellow brigade. Aircel sponsored CSK for an extended seven-year period (2008-15), ever since the genesis of the IPL.

CSK have been the three-time IPL champions and have the best win percentage among all the league teams. Side-lining IPL 2020, CSK had managed to reach the playoffs each time they played an IPL season.

Also read: IPL 2021: Cricket Australia to grant NOCs to IPL bound players on ‘case-by-case’ basis