Jalen Hurts’ “Love, Hurts” hoodie sells out after Eagles’ Super Bowl parade
The iconic hoodie was first worn by Jalen Hurts during the Eagles' championship parade and since then, fans have been waiting to get their hands on it.
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Jalen Hurts (Image via Open Source)
The Philadelphia Eagles’ win against the Kansas City Chiefs in Super Bowl LIX has turned out to be a profitable endeavor for Nike, particularly its subsidiary brand Jordan. The iconic brand named after a basketball legend affiliates itself with players who are mentally tough and immensely committed to the process. Those adjectives perfectly describe quarterback Jalen Hurts who proved his haters and critics wrong as he led the Eagles to their second overall Super Bowl win.
The quarterback has been doubted since he entered the NFL. Despite taking the Eagles to the Super Bowl in 2023, analysts dubbed him as a quarterback who could never bring a Lombardi Trophy to Philadelphia. However, Hurts proved them wrong and Jordan brand released a two-word statement that stemmed from clever wordplay on part of their marketing team.
Jordan Brand unveiled posters with just two words, “Love, Hurts.” The tag gained traction online and to give the fans what they want, the brand took things a step further. At the Eagles Super Bowl championship parade, quarterback Jalen Hurts could be seen wearing a hoodie with those exact words on it.
The words on the hoodie make a reference to the ‘LOVE’ sculpture in Love Park, Philadelphia. Ahead of the Super Bowl parade, Jordan brand made sure to plaster posters featuring the tagline all over the city. He debuted the hoodie and subsequently, when Jordan brand officially launched it on their site, fans immediately flocked to buy it.
However, due to the demand exceeding the stock, it was quickly sold out. It would be safe to assume that the city of Philadelphia acquired most of the stock to ensure they never forget this remarkable Super Bowl win.
Jalen Hurts’ popularity has skyrocketed since his Super Bowl win
There is no man hotter than Jalen Hurts right now in the eyes of brands hoping to make him the face of their products. The quarterback is a professional who conducts himself well, his posture and replies during press conferences, and fan meets result in people respecting him more. There is very little about him that can be criticized and after his Super Bowl win, the questions surrounding his capabilities have fallen.
His popularity has soared after his win in Super Bowl LIX. After winning his first championship and Super Bowl MVP, Jalen Hurts has fans of other teams rooting for him. In the lead-up to the big game, fans of all teams rooting against the Chiefs hoping they would not three-peat began to root in unison for Jalen Hurts and the Eagles. Safe to say, the prayers of millions of fans and Philly’s lockdown defense earned the team a win.
The ‘Love, Hurts’ hoodie was an instant hit and Jordan brand made it twice as desirable to have by making it in limited numbers. Their entire inventory sold out in minutes. There is a good chance that a few re-sellers have put it for sale at twice the amount on e-commerce sites. Jordan brand has not yet confirmed if these hoodies will be back in stock.
For now, the product is still on the official Nike site and displays ‘Out of Stock.’ There is an option for those hoping to buy it if the opportunity presents itself again by entering your email and clicking on the ‘Notify me’ option.
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