Jerry Jones takes an out-of-pocket shot at the Cincinnati Bengals while testifying in the Sunday ticket trial

The NFL is currently in the midst of a lawsuit over its Sunday ticket pricing.

Jerry Jones takes an out-of-pocket shot at the Cincinnati Bengals while testifying in the Sunday ticket trial

Jerry Jones and Joe Burrow (via IMAGO)

The NFL is facing a legal hurdle over its Sunday Ticket package. The mode introduced by the league is the only way for fans to watch the non-prime-time games. A class-action lawsuit filed by subscribers across the country has resulted in team owners and influential people in the league being called to testify.

Dallas Cowboys owner Jerry Jones was one of the individuals called to testify. Amid his statement, he decided to take a shot at a fellow NFL franchise. The owner believes it would not make sense to give teams the right to broadcast their games individually.

YouTube video
I am convinced I would make a lot more money than the Bengals. I'm completely against each team doing TV deals. It is flawed.
Jones while defending the league’s current broadcast model said via AP.

Of all the teams in the NFL that Jones had to cite as an example, he opted to take a shot at the Cincinnati Bengals. According to Pro Football Talk, the reason for Jones to have issued this statement is because he has a “longstanding feud” with Bengals owner Mike Brown in terms of revenue sharing.

FS Video

Jerry Jones and the Dallas Cowboys have bested the Bengals in all-time series

America’s team is 10-4 against the Cincinnati Bengals in all-time record. Dallas has got the best of Cincy since 2004, a surprising stat. Jones’ testimony would greatly benefit the NFL as he, of all people, would make billions by selling rights to broadcast the Dallas Cowboys games to networks. Win or lose, America’s team still remains the most valuable NFL franchise, and Jones, being the marketing genius he is, would out-earn every other franchise.

Jerry Jones
Jerry Jones (via IMAGO)

The league currently faces accusations of having monopolized the NFL Sunday Ticket and selling it to the fans at an inflated price. Although it has been ongoing since 2015, the case has gone to trial recently, and apart from Jones, Commissioner Roger Goodell took the stand to testify on the league’s product.

We have been clear throughout that it is a premium product. Not just on pricing but quality. Fans make that choice whether they wanted it or not. I'm sure there were fans who said it was too costly.
Goodell gave his justification for the league’s pricing model.

If the NFL did allow teams to go for an individual broadcasting model wherein each team sells its rights to select networks or charges fans to view their games, then watching football would become an expensive affair.

In case you missed: