Joe Gibbs Racing has the most “masculine” fanbase in NASCAR
Toyota team Joe Gibbs Racing according to the latest data has the most male oriented fan base compared to other top teams.
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2024 Daytona 500 (Via NASCAR.com)
Toyota giants Joe Gibbs Racing is one of the biggest teams in the NASCAR Cups series. Since making their debut in the 1992 Daytona 500, the team owned by NFL Hall of Fame coach Joe Gibbs and his family has massed success only the bets team in the sport history, Hendrick Motorsports could ever match.
They have won 10 championships over the years, with five Cup triumphs, four Xfinity triumphs and one ARCA title to their name. They have combined won 469 races over the years, with 214 coming in the top tier, 215 in the second tier and 40 in ARCA. This has helped them to build a strong fan base, and though the Toyota move in the late 2000s hurt them a bit they have bounced back.
Unlike many other teams, according to the latest data released from YouGov, the TRD team has the most “masculine” fanbase in NASCAR. 63% of their fans being male and it is 6% more than the team that’s comes in second, Hendrick Motorsports. Rest of the team have somewhat balanced gender dynamic, unlike at JGR.
Ford giants Team Penske Racing has the second biggest fan base. 56% of their fans are males while 44% are female racing fans. In the case of the most successful team in NASCAR history, Rick Hendrick’s HMS has 57% male representation in the fan base, and 43% female, almost similar to that of Roger Penske’s team.
The income dynamic offers a balanced perspective
The same data also highlighted the income dynamic among the race fans of the sports. It is much more balanced than the gender dynamic. Hendrick Motorsports has almost the perfect shift between lower- and middle-income groups.
43% of the fans are from lower-income background and 42% of the group are from middle-income group. For Joe Gibbs Racing and recently ceased Stewart Haas Racing, tilt more towards the middle-income group with 44% fan belonging to the groups. The data also suggests that 7-9% of all the fans of all the teams are from higher income group.
The organization also shared data about the age dynamic of the sports fan base. They are getting older with almost every team having around 45% fans who are at the age above 55. What’s more concerning is the fact the team with most young fans (18-34) belongs to SHR, who ceased operation. It is something NASCAR needs to focus on.
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Justin P Joy
(4885 Articles Published)