Josh Allen’s Surprise Promo Overwhelms Sister’s Pajama Business With Bills Mafia Orders

Baker Mayfield surprised his sister Nicala with a promo that increased traffic on her clothing website.

Josh Allen’s Surprise Promo Overwhelms Sister’s Pajama Business With Bills Mafia Orders

Josh Allen holding MVP trophy (Image via IMAGO)

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Nicala is fortunate to have a caring brother like Josh Allen. The Buffalo Bills quarterback, who recently married actor Hailee Steinfeld, made his sister’s day by leaving the website address of her pajama company (apparel for kids and babies) to the Bills Mafia.

The Bills Mafia did their part. Orders queued on Nicala’s Dropbox as if it were a happy hour at Popeyes.

In a recent interview with WKBW’s Michael Schwartz, Nicala revealed that she had no clue why there was a rush to buy pajamas all of a sudden. Well, the answer is the product that she has to offer. Bills fans love Josh Allen, and of course, they would buy something containing his jersey number. It’s a no-brainer and a great marketing strategy.

Allen reportedly promoted Nicala’s business on his Instagram story while she was in the barber shop, getting her son’s hair done. It doesn’t take a genius to figure out what happened next.

Bills Mafia, they don’t sleep… They are on every time zone.

Nicala told Schwartz

Anyone from the Bills Mafia who wasn’t aware of Nicala’s cute products must visit her website once and buy something before her stock runs out.

Before her website was invaded by the Bills Mafia, Nicala was beside Allen on his wedding day. Allen married fiancee Hailee Steinfeld at San Ysidro Ranch in Santa Barbara, California, on May 31.

After taking their vows, Allen and Steinfeld spent time together with their families. A few days ago, the reigning NFL MVP returned to Buffalo to join his team for the start of the Bills’ off-season training camp at St. John Fisher University.

Camera crews from local and national news flocked to the training ground to catch a glimpse of one of the best quarterbacks in the NFL.

I mean, every moment you’re awake you’re around your teammates, around your friends, around the strength staff, getting worked on. And there’s no better way to get better at football than here.

Josh Allen told the reporters (H/T: Sports Illustrated)

Bills Mafia will see an extra set of cameras following the players around for the next few weeks. Earlier this year, HBO picked the Bills as its featured team for the 2025 Hard Knocks.

Josh Allen played a prank on his Bills running back

On day three of practice, Bills running back Ray Davis hosted a special guest, nine-year-old Aniyah. Davis shared a connection with the little lady because of their past.

Josh Allen's Surprise Promo Overwhelms Sister’s Pajama Business With Bills Mafia Orders
Buffalo Bills quarterback Josh Allen (Image via IMAGO)

According to Buffalo media’s Matt Bove,

In May, we first introduced you to nine-year-old Aniyah. She spent parts of her childhood in & out of homeless shelters and in the foster care system. A few months ago, she met Ray Davis, who has a similar story. He invited her to camp today.

Davis took Aniyah to meet Allen, who was busy signing autographs for a flock of young Bills Mafia. The second year back extended a souvenir football at Allen.

Allen playfully signed Davis’ skullcap and then signed the football.

Meanwhile, the Bills’ starting back, James Cook, showed up to the training camp but did not suit up to practice. Cook reportedly will continue his holdout until the Bills give him a new contract.

Allen needs both backs to challenge for the Super Bowl. Cook had 1009 yards and 16 touchdowns, while Davis was among the best third-down backs in the league last year.

The Bills have a tough opponent to kick off the season. It’s a rematch of 2024’s conference title game with the Baltimore Ravens.

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