Ex-Cup racer Kenny Wallace reveals how NASCAR souvenirs and die casts business “went to hell in a handbasket”

Kenny Wallace shares his frustration and feelings about the massive drop on relevance of the NASCAR souvenirs and die casts business.

Ex-Cup racer Kenny Wallace reveals how NASCAR souvenirs and die casts business “went to hell in a handbasket”

Kenny Wallace (Via IMAGO)

The NASCAR industry is going through some tough times as since drooping off from its former glory, they haven’t been able to match the greatness it once had in sports entertainment.  Everyone from teams to drivers and mostly the business associated the sport is struggling because of the unexpected drop in relevance of the sport.

The most affected with it was the NASCAR souvenirs and die casts business. They no longer make barley any profits and almost all of them have closed down. Recently ex-racer Kenny Wallace talked about this following an interaction online with a diecast shop owner and explained why NASCAR shouldn’t be blamed for this.

He pointed out that souvenirs and die casts business owners killed themselves with the greed for more revenue. Wallace highlighted how they lied to the racing fans about their products being limited and exclusive, only to mass produce them and kill any demand there was for the doe casts and similar products.

NASCAR souvenirs and die casts, that business went to hell in a handbasket, and here’s why… because they lied to you. What they did was they make a Dale Earnhardt die cast […] they say this is only one of 10,000. Well, what would happen them souvenir companies, they’d get greedy and then make more.

Kenny Wallace said via a Video shared on X.

Kenny Wallace absolves NASCAR from any blames on the issue

While further talking about the point, he pointed out that the manufactures made products such as diecasts 200x than advertised and it came to bite them when people realized the truth. Many bought it as future investment, but the greed just killed any plans they have had for the future.

Kenny Wallace
Kenny Wallace (Via IMAGO)

You’re sitting there thinking I’ve got 1 out 10,000 Dale Sr. die cast, the one that he won, you know, one of those big races in, and all sudden you look up a year or two later, and now they made 200,000 of them. Now that die cast is not worth anything… he souvenir industry themselves got greedy and killed it. It wasn’t NASCAR. That was not NASCAR’s fault.

Kenny Wallace said.

The comments from Kenny Wallace have some clear frustration with how the NASCAR fans were cheated and about all the blame being shifted to NASCAR, which had less control over it. It will be interesting to see if the business would ever recover from the bad state, it in at the moment.