Khabib Nurmagomedov NFT in Remembrance of Father Attracts Fury from Conor McGregor After ‘Death’ Incident

Conor McGregor goes on a fiery rant after Khabib Nurmagomedov's NFT gets sold out withing 24 hours of its release.

Khabib Nurmagomedov NFT in Remembrance of Father Attracts Fury from Conor McGregor After ‘Death’ Incident

Conor McGregor goes off on Khabib Nurmagomedov (via MMA Fighting, X)

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Conor McGregor and Khabib Nurmagomedov’s rivalry remains one of the most storied in MMA history, continuing long after their 2018 bout. Even eight years later, tensions between the two former champions persist in public exchanges. The conflict resurfaced when McGregor recently targeted Nurmagomedov’s newest NFT project. The interaction added another chapter to their ongoing feud.

Nurmagomedov’s NFT collection “Papakha” was released on Telegram as a series of digital items themed around Dagestani culture. The collection reportedly sold out within hours of its launch, drawing widespread attention. Its design was centered on traditional symbolism associated with the region. The rapid rate of purchase highlighted Nurmagomedov’s continued influence outside of competition.

McGregor returned to social media after taking a break while undergoing psychedelic-assisted treatment for mental health. Following his return, he reacted to Nurmagomedov removing recent posts from his account. The deletions occurred shortly after the NFT launch attracted substantial visibility. The Irishman used the opportunity to re-engage in their long-running rivalry.

There is just no way good guy khabib used his late fathers name, as well as Dagestan’s culture, to scam his fans and fire sell a bunch of digital NFT’s online and then delete all of the content after they were sold, leaving his fans robbed of their money? There is just no way good guy do this.

Conor McGregor via X

He proceeded to accuse Nurmagomedov of misleading supporters through the NFT collection and of using his father’s name in the promotion. McGregor also commented on Islam Makhachev’s achievement as the UFC’s tenth two-division champion. He noted Makhachev’s gesture of placing both belts in honor of his father and compared it to Nurmagomedov, who used his father’s name to “scam” his followers.

What a shame and a stain on his father’s name. Just wow! To scam fans using his father and his countries culture is just so low. Father’s plan has now become Father’s scam. Very sad. On the opposite side of this, it was Great to see Islam Mack honour his own father by putting the double world titles on his shoulders and saying “there is not many fathers of double world champions!” Truth.

Conor McGregor via X

Their rivalry dates back to UFC 229, where the ‘Eagle’ defeated McGregor to retain the lightweight title. The lead-up to the fight featured extensive verbal attacks from the Irishman toward Nurmagomedov, which included personal remarks about his heritage, religion, and home region in Dagestan. The aftermath resulted in a brawl and solidified their animosity as one of the fiercest in UFC history.

Conor McGregor has recently stated that he has been pursuing a spiritual direction following his time away from competition. His comments suggest an effort to reshape his public outlook while still engaging in longstanding rivalries. Khabib Nurmagomedov, meanwhile, remains retired but continues expanding his business ventures. Their contrasting paths ensure their feud remains a lasting storyline in MMA.

How much money did Khabib Nurmagomedov make from his NFT venture?

Khabib Nurmagomedov created his NFT project in honor of his late father and longtime coach, Abdulmanap Nurmagomedov. The collection centered on the Papakha, a traditional Caucasian headgear closely tied to his identity. The auction sold out within 24 hours on Telegram, drawing significant financial attention. Reports indicate the sale generated approximately 350 million rubles, or about $4.4 million.

Khabib Nurmagomedov's business
Khabib Nurmagomedov’s business (via X)

The NFT collection featured digital versions of the symbolic Papakha offered in large quantities to buyers across Telegram. Its rapid sale raised discussion about the sustainability and structure of such large-scale digital releases. Popular podcaster Wade Plemons publicly questioned the legitimacy and long-term value of this particular NFT format.

I don’t mean to be insensitive but if you bought a pixel image of a hat, it has no value, and you can screenshot the same image and recreate it for free. You got scammed lol.

Wade Plemons via X

The financial success of the sale fits into Khabib Nurmagomedov’s broader business expansion since retiring from MMA. He operates multiple ventures, including his water company, his mobile network service, and his MMA promotion Eagle FC. These enterprises highlight his shift from active competition toward building a diversified commercial portfolio.

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