NFL WAG ‘owes everything’ to Taylor Swift after billionaire musician sported designer jacket

Kristin Juszczyk could not thank Taylor Swift enough for blowing up her business when she wore her Travis Kelce custom made jacket


NFL WAG ‘owes everything’ to Taylor Swift after billionaire musician sported designer jacket

Taylor Swift wearing Kristin Juszczyk custom made jacket (image via CNN)

Kristin Juszczyk, the wife of San Francisco 49ers’ Kyle Juszczyk, has often made the news for her customized NFL merch, although her first major breakthrough was last season when she made a customized Travis Kelce jacket. Recently, she credited Taylor Swift for majority of her success.

Taylor Swift sent NFL fans into a frenzy when she wore a custom puffer jacket inspired by her boyfriend Travis Kelce’s jersey. This jacket, made by fellow WAG Kristin Juszczyk, propelled Kristin’s business to new heights. In a recent interview with Page Six, Juszczyk recalling her disbelief at seeing Swift wear something she created. She shared how that experience opened up numerous possibilities and ventures for her.

She single-handedly changed my career. I feel like I owe her everything, truly. It was such a pinch-me moment seeing her wear something of mine, and it just completely changed the trajectory of everything that I was doing.

Kristin Juszczyk said

Despite having no formal experience or education in the fashion industry, Kristin Juszczyk started on this venture five years ago, driven by her husband and her love for fashion. The NFL WAG revealed that her journey began out of boredom with the repetitive merchandise associated with her husband’s long career in the league. To shake things up, she started cutting up her husband’s jerseys to create something new. Her first creation was a pair of patchwork sweatpants, which she felt incredibly proud of.

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Taylor Swift’s impact took Juszczyk to gain one million followers overnight, also giving her the well-deserved spotlight, leading to even licensing rights. However, this is not the first time the former has had such a massive impact on her audience. Ever since Swift has started dating Travis Kelce, the NFL has noted a boost in audience. Taylor Swift, being NFL’s unpaid ambassador, also appeared on the franchise’s hype video of the 2024 season.

Not the first time Kristin Juszczyk spoke about Taylor Swift

Despite having sewn for a couple of years, Kristin Juszczyk only recently began dressing other people. In a June interview with Kelly Clarkson, she shared her realization that her designs were not gaining enough traction. This insight led her to decide to start creating outfits for others.

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In the aforementioned interview, she once again credited Taylor Swift for blowing up her business. She also gave a shoutout to 49ers Deebo Samuel, her husband’s teammate, for having first worn it and lighting the match. Subsequently, she added that Taylor Swift ‘made it explode’.

Kelly Clarkson also noted how the jacket got people talking and curious of the designer. She then mentioned it was Kyle Juszczyk who went online and told everybody it was his wife who was behind the miraculous making. Later, Kristin also gushed about how sweet the Fortnight singer was to have worn that despite being under no obligation to do so.