“This will never get old!” – LeBron James hazing rookie son Bronny in Nike commercial has fans in splits

Los Angeles Lakers superstar LeBron James teamed up with Nike to dish out some rookie hazing to his son Bronny James.

“This will never get old!” – LeBron James hazing rookie son Bronny in Nike commercial has fans in splits

Bronny James endured some hazing from father and Los Angeles Lakers teammate LeBron James

In every sporting league, it is normal for rookies to be on the receiving end of some sort of hazing from veterans. Be it light or heavy, they do have to go through the ordeal as part of their initiation.

However, when Bronny James was drafted by the Los Angeles Lakers, it was expected that none of the veterans would try anything on him. Except, if his father LeBron James had something to do with it.

Before the opening night tip-off, LeBron posted a video on his official X account where the all-time leading scorer dumped some Fruity Pebbles into a car through the sunroof. His smile suggested he was up to something mischievous.

FS Video
YouTube video

When he heard someone coming, he tiptoed his way around the corner and disappeared. Then the cameras showed Bronny James walking over to his car. When he opened the door, Fruity Pebbles spilled out from inside, shocking the rookie.

When Bronny looked around to see who did that to him, he saw his father pull up in his Maybach with his window down. They had a quick conversation that was also caught on camera.

Father: Hey Rook, better not be late!
Son: Yo, are you serious?
Father: Hey, clean up my driveway, its a mess.
Son: Yo, you too old for this.

LeBron James and son Bronny James’ interaction

The rookie can then be seen walking back to the house while calling younger brother Bryce James and asking for the keys to his car. The commercial has gone viral, racking up over 10 million views. With it being the day of the father and son duo’s debut, it was the perfect commercial to air.

Fans lose their minds watching LeBron James haze his son Bronny

The commercial blew the minds of fans as they did not expect the Los Angeles Lakers superstar to join hands with Nike in this commercial. Bronny James’ voice rings out, making it clear he was part of the act too.

Even then, the staging of this was something basketball lovers did not expect. As they know the scrutiny the son would be receiving from all corners of the community. Fans took to social media to talk about this commercial. While some enjoyed it, others found a new LeBron meme from the clipping.

Here are some of the fan reactions:

The James family constantly entertains each other with their playful antics. But this commercial with Nike has taken creativity to a whole new level. With the NBA season underway, fans will now eagerly keep an eye on the junior star’s development.