Mavs’ attempts to cover up Luka Doncic in now deleted hype video has fans losing their minds: “Honestly disgusting work”
Dallas Mavericks are trying to move into a different era after trading away then franchise cornerstone Luka Doncic.

Dallas Mavericks tried to cover up Luka Doncic in latest hype video
It has been nearly three weeks since the Dallas Mavericks traded Luka Doncic away to the Los Angeles Lakers. They do have some players injured at the moment. But when those players return, many consider the franchise to be a legitimate threat for an NBA title.
That is also what owner Patrick Dumont and GM Nico Harrison had in mind. They were possibly frustrated with Doncic’s constant conditioning woes and lack of a drive. In Anthony Davis, they get a player ready to take them to the next step.
That next step will see the franchise win its second ever NBA title. That will also mean that the Dallas Mavericks will finally enter their post-Mark Cuban phase as winners under the new regime. It seems they took that notion to heart when they released their latest hype video.
The hype video spans all of two minutes and fourteen seconds. In that entire time, they have featured Anthony Davis countless times from his lone game with his new team. At the same time, they tried to showcase players who are currently on the squad.
The Dallas Mavericks the funniest team in the NBA bruh because WTF is this lmaoooooo 😂😂 pic.twitter.com/b9f1CTQEyX
— Hater Report (@HaterReport_) February 21, 2025
Which meant, a few clips did appear where it seemed they were trying to remove Luka Doncic out of the equation. They replaced him with a silhouette and a team logo. They probably could not avoid showing that clip, so they did their best to try and remove him from this hype video. But that attempt was foolhardy at best.
Fans tear into Dallas Mavericks for blatant attempt to cover up Luka Doncic’s history with team
Dallas Mavericks fans have been the barbarians at the gates ever since Luka Doncic was traded away. Their protests led to ejections from the American Airlines Center and the franchise had to hire additional security after death threats seemingly landed at Nico Harrison’s feet.
Now after owner Patrick Dumont’s controversial words, fans were not having it with this hype video. They were livid that the team are doing everything to remove their former generational star’s history from the team. Check out examples of their frustrated comments from social media below.
He brought y’all to the finals and u do this?!? Honestly disgusting work
— JustTalkinBall (@JustTalkinHoops) February 21, 2025
I don’t even have words for this…
— Mavs Film Room 🐴🎥 (@MavsFilmRoom) February 21, 2025
They censored him like South Park censored a character
Just don’t use these clips if you want to erase him from Mavs history
When you want to focus on the basketball, the organization does some weird stuff like this https://t.co/EuzQAei0OA pic.twitter.com/8T915naMFh
What kind of culture is Nico talking about where former players are being edited out of promotional videos? I’ve never seen anything like it.
— SLO HOOPS FAN 🇸🇮 (@SloHoopsFan) February 22, 2025
This is disrespect on the most basic human level. Despicable behavior by whoever in Dallas Mavericks FO gave his OK to this. pic.twitter.com/yQzked8LD3
I can’t bite my tongue anymore.
— Luka Donkicks (@LukaDonkicks) February 21, 2025
The way the Dallas Mavericks organization has acted since the trade has been disgusting, disrespectful,immature and unprofessional.
Dorrough? Awesome.
Sean Heath? The man.
Putting up a hype video that was shot for the playoff run last year… https://t.co/HQlfD3D2jt
I will never escape the pain of this Luka trade. Each day the Dallas Mavericks organization somehow makes it worse and worse and some of you are asking me to just to move on and accept this shit?
— mavsmarie (@mavsmarie) February 22, 2025
Get real and get out of my face.
You can’t erase Luka from the Dallas Mavericks no matter how much you try. @dallasmavs
— Jazz 💜 (@jazz626_) February 21, 2025
The Mavericks Continue To Embarrass Themselves After Blatantly Censoring Out Luka Doncic From A New Team Music Video https://t.co/7YYjx022NA pic.twitter.com/pCB3wteWNa
— Barstool Sports (@barstoolsports) February 22, 2025
They put the Mavs Logo over Luka Doncic like he Chris Benoit https://t.co/OLeT5q3z8c pic.twitter.com/15mtFXhvsz
— 🌊 (@NotVibeWithDave) February 21, 2025
The @dallasmavs made a promotional video and literally redacted Luka Doncic with a black outline and a Mavs logo multiple times in the video.
— NBA Film (@NBAFilmSessions) February 21, 2025
This PR crisis keeps getting worse.
I’ve never in my life seen anything this poorly handled.
It’s like they’re actively trying to… pic.twitter.com/RtP4WhCmWS
A PR disaster would be understating how the Mavs have handled things, but this horrible rap video with Luka Doncic censored in some of the most hilarious ways, is the cherry on top. https://t.co/2DLuJUr9Bc pic.twitter.com/7Yfdrxqt1S
— HeroOfTheDay (@Hero_OfThe_Day) February 21, 2025
Owner Patrick Dumont was surprised when fans booed him mercilessly at his own arena. He probably did not envision how his team’s fans would react. But they traded away the one thing Mavericks fans looked forward to.
Now with this latest gaffe, the franchise is only making it harder for themselves. Now they have deleted the video after fans bombarded the official social media accounts with messages. This will only go on to add to the discourse that the team are trying their best to remove Luka Doncic from their history.
Joseph Varghese
(2529 Articles Published)