Michael Jordan Gives Major Advice to NBA Stars Chasing Brand Logos

NBA legend, Michael Jordan, shared his thoughts and explained what is wrong with modern-day signature logos.

Michael Jordan Gives Major Advice to NBA Stars Chasing Brand Logos

Michael Jordan (Image credits - Firstsportz)

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Michael Jordan is more than just a player. He is a brand by himself. The NBA legend is often associated with his brand ‘Air Jordan’, a line of sports shoes produced by Nike. The famous Jordan logo is known as the “Jumpman”. There have been very few players like Jordan in the history of NBA but even fewer entrepreneurs like Jordan.

Athletes are a brand themselves. With the influence of social media all over the world, athletes have often used their own names to build brands and promote them. It could be said that Michael Jordan was one of the first athletes to pave the way. First introduced in 1988, the Jumpman logo has come a long way, from sponsoring NBA stars to being worn as team jerseys in other sports.

But there seems to be a difference to how things are being done in the modern day. And Jordan is not very pleased about it. ‘His Airness’ earned the privilege to create a brand but nowadays, even NBA rookies get their own logos for their shoes even before making their NBA debut.

Jordan, who usually stays away from the public eye, signed a broadcasting deal with NBC as a special contributor. It is his way of giving back to the game by paving the way forward.

The six-time NBA champion spoke during his NBC sports segment about advising Minnesota Timberwolves star, Anthony Edwards, on how to improve his offensive game. He went on to speak about load management in today’s game and also spoke about how modern players are copying his logo strategy but are not necessarily earning their right to do so.

Now, it’s like a prerequisite. Everybody has to have a logo. I’m pretty sure I’m part of the reason why everybody tries to get a logo…But the thing is, that brand was established based on what I did on the basketball court. I didn’t put the brand before I put the work. I put the work first and then the brand evolved based on the work.

While Jordan gave himself credit for building his brand through his performances on the court, he feels the younger generations put their brand above their performances.

Michael Jordan on the social media era

Jordan dominated in an era when the internet and social media did not exist. It was a lot easier to stay away from the public’s eye and escape scrutiny back in the 90s. A lot has changed since then.

Modern-day athletes have to cope with a lot of external factors today. It is hard to stay away from criticism and trolling. During the same segment, Jordan credited the players for having to cut through the clutter of social media and even praised them for handling the social media era.

It is really tough for the kids today and most of them do a great job navigating through social media. As long as you understand that this is always gonna be what you are remembered for. Generationally, I like to think that most of the time people will remember Michael Jordan based on what he did on the basketball court and not always the commercials that he did.

Michael Jordan testified at the NASCAR antitrust case

Jordan has finally testified against the top auto racing series in the United States. The NBA legend has been a fan of NASCAR since he was a child but was left with no option but to sue to force changes.

Michael Jordan 1
Michael Jordan (Image credits – Spectrum News)

It was also revealed that Denny Hamlin is indebted to Jordan. The former Chicago Bulls star testified before a courtroom for an hour.

While Jordan was new to the sport as an owner compared to his counterparts, he felt he could challenge NASCAR as a whole as the sports needed to make changes and be looked at from a different perspective.

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