Carson Hocevar Signs Contract Extension With $2.2 Billion Worth Sponsor

Zeigler Auto Group has signed a new sponsorship contract extension with Carson Hocevar for the 2026 NASCAR Cup season.

Carson Hocevar Signs Contract Extension With $2.2 Billion Worth Sponsor

Carson Hocevar (Via @CarsonHocevar/X)

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Slowly but surely Carson Hocevar is establishing himself as one of the superstar racers of the sport, by punching above his weight in the Spire Motorsports Chevy. He had a strong 2025 season that saw him almost winning the Atlanta race, and being a challenger in multiple events. P2 finishes at Atlanta and Nashville has been him bets moments of the year.

Now he is rewarded for the strong season, as Zeigler Automotive Group one of his primary sponsors has signed a contract extension with him. They are set to sponsor him for 10 points paying races and the Clash. Carson Hocevar sees the support from ZAG as full circle moment, as he grew up a street away from the company’s HQ in Kalamazoo.

I’m excited to continue our partnership with Zeigler Automotive Group. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.

Carson Hocevar said (via TRE).

From day one of Carson Hocevar signing with Spire to drive the No:77 Chevy, the Zeigler family has had his back. He is more determined than ever to grow the partnership and wats to get the Zeigler Chevrolet to the victory lane. It would be really special to win his maiden Cup race for his biggest sponsor.

The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in victory lane this year.

Carson Hocevar added.

Zeigler Auto Group CEO explains why they extended Carson Hocevar deal

In the statement announcing the extension, Zeigler Auto Group CEO Aaron J. Zeigler has also shared his thoughts on the extension. He sees Hocevar as the future of NASCAR as well as the future of their business as a whole.

Carson Hocevar
Carson Hocevar (image via Imago)

Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business.

Aaron J. Zeigler said

He pointed out that the Chevy driver is special because of the intensity, authenticity, and a relentless drive he has. Zeigler expects these characteristics to earn him more success in NASCAR in the coming years and the company seems to banking on thar success.

Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.

Aaron J. Zeigler added.

The comments from the Zeigler Auto Group CEO seems rational and on point regarding Carson Hocevar. Many expects him to be future superstar the sport needs to grow and the only big question is whether he needs to move from Spire to achieve this success.

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