Justin Marks explains why Trackhouse’s Red Bull sponsorship deal is a “big moment” for the sport
Trackhouse Racing co-owner Justin Marks is over the moon after landing a Red Bull sponsorship in NASCAR after their 20-year absence from the sport.
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Justin Marks and Shane van Gisbergen (Via @NASCAR_Trucks/X)
Since its maiden season in 2021, Justin Marks and Pitbull owned Trackhouse Racing has been one of the trailblazers of the NASCAR Cup Series. Their programs like Project 91 and special sponsorship initiatives have attracted more eyes to the sport. Recently the team secured another significant achievement in terms of sponsorship.
They signed a deal with beverages giants Red Bull, which is known for its extensive investments into motorsports. Shane van Gisbergen will race in five events with the Red Bull logo on the hood, and the brad will also support Conor Zilisch on his Cup debut at COTA. The team’s co-owner Justin Marks sees this as a major achievement owing to the massive influence of the brand.
This is bigger than Trackhouse, this is bigger than Red Bull alone. This is just a big moment for the sport of NASCAR. I mean, you know, it’s influential and it’s a big moment for all of us.
Justin Marks said via SiriusXM NASCAR Radio.
He pointed out that foe everyone involved in the sport, it’s a great achievement and seem to deem it as a base to build something bigger. The fact that Red Bull always investment in huge racing projects, gives Marks a lot of hopes about the future of his team as well as the sports.
For the fans, the teams, the media partners. for everybody. that Red Bull has made the commitment to dive back in because I think everybody knows, you know, they don’t do anything small.
Justin Marks added.
Justin Marks claims there no bigger motorsports sponsor than Red Bull
In the same conversation, he further pointed out that no sponsor in the world is bigger than Red Bull in the motorsports world when it comes to marketing and over all influence. They are capable of giving the teams opportunity to build a unique story, with the investments.
When it comes to brands that activate in motorsports globally, there’s just nobody bigger, more influential than Red Bull, and they recognize where there’s opportunities in all forms of motorsports to tell a really unique story.
Justin Marks said.
He and the whole Trackhouse team appreciate the fact that Red Bull has been able to identify the passion the team has towards racing. They are also thrilled and honored about the attributes the partnership offers them.
Find partnerships that reflect their passion for motorsports, their creativity, their willingness to take risks. You know, all of us at Trackhouse are really thrilled and honored that they saw those attributes in the partnership with us.
Justin Marks added.
The comments from Justin Marks shows he has high hopes about the overall potential of their deal with Red Bull and how it will help the sport. It would be interesting to see if the Trackhouse drivers can reward the support with wins on the track.
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