Kendall Jenner’s brand set to sponsor Toni Breidinger for reminder of 2025 NASACR season

NASCAR Truck Series racer Toni Breidinger has secured a major sponsorship deal with Kendal Jenner's 818 Tequila.

Kendall Jenner’s brand set to sponsor Toni Breidinger for reminder of 2025 NASACR season

Kendall Jenner (via X/@fileskendall) and Toni Breidinger (via X/@vincenzolandino)

NASCAR is a sport famous for some iconic sponsorship deals with fan-favorite liveries across the field. Toni Breidinger, the only woman racing in the sport full-time this year has now landed a major sponsorship deal with none other than American icon Kendall Jenner‘s brand, 818 Tequila.

This announcement comes at the back of a positive outing for Breidinger at Rockingham, where she secured her first top 20 finish of the season. The Tricon Garage driver’s truck will be decked with 818 branding for the remainder of the year, in what is a massive deal for the 25-year-old. The deal will make its debut at the Texas Motor Speedway next week.

Toni Breidinger announced the deal on X with a special video post. The 25-year-old dons a new white racesuit with green 818 branding, with an eye-catching green crash helmet to complete the look. Additionally, Breidinger was spotted wearing a green and white outfit in the rest of the video signifying this new partnership.

I am thrilled to partner with 818 Tequila for my 2025 Racing Season. Let the races begin.

Toni Breidinger wrote on X.

818 Tequila is a popular brand amongst young drinkers in the US, with Kendall Jenner‘s involvement attracting her massive fanbase. However, this deal will allow the brand to be exposed to a new audience, potentially expanding its consumer base in the coming months.

Toni Breidinger names her dream race outside NASCAR

Breidinger is a notable driver in NASCAR. She is the first Arab-American to race in the sport, and was previously a model. The 25-year-old is building a name for herself in the Truck Series with the 818 sponsorship showing her growing popularity. However, Toni Breidinger is not just passionate for NASCAR. She has her sights set on potentially racing in other categories as well.

Toni Breidinger
Toni Breidinger (via X/@jeff_gluck)

On X, the Tricon Garage driver was asked if she has any ‘bucket list’ race, a race which she really wants to compete in before the end of her career. Toni Breidinger responded straightaway, saying that her dream race is the iconic 24 hours of Le Mans. The Arab-American did not elaborate further on whether she plans to compete at Le Mans in the near future. However, it seems that the 25-year-old does want to try her hands at endurance racing soon.

24 hours of Le Mans.

Toni Breidinger replied on X.

So far, Breidinger has made a name for herself in Truck racing, having made her debut two years ago. In her first-ever race, she finished 15th, the best result for a woman in the history of the competition. However, it remains to be seen whether she can carry on her momentum from Rockingham at the next race in Texas. Moreover, fans would be keeping an eye on whether the 25-year-old considers racing outside of NASCAR in the future.

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