Danica Patrick claims she was one of ‘the big famous names’ of NASCAR, like Dale Earnhardt Jr. and Carl Edwards
Danica Patrick brought in huge media spotlight to NASCAR while she was racing in the series.
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Dale Earnhardt Jt., Danica Patrick and Carl Edwards (Via IMAGO)
While discussing the drop in star power in NASCAR and how it affects the sport’s viewership, Danica Patrick has claimed that she was one of the big famous names of the sport like Dale Earnhardt Jr. and Carl Edwards. The fall is star power has been a major discussion in the NASCAR community over the last couple of seasons.
The former IndyCar race winner was asked about the health of NASCAR in terms of TV rating and admitted that compared to F1, which is growing in the USA, the premier stock racing series is struggling. She highlighted the drop Is star power as a major reason for it. Patrick pointed out that when she was racing in the Cup series, it had drivers such as Dale Jr, Tony Stewart, and Edwards along with her for the fans to rally behind.
NASCAR has suffered a lot of losses when it comes to their personalities, with a lot of the big famous names being gone. There was Jeff Gordon, Dale Earnhardt Jr. Tony Stewart, and myself, and Carl Edwards…
Danica Patrick said, as reported by Awful Announcing.
Danica Patrick raced in the NASCAR Cup Series from 2010, starting as a part-time Xfinity Series driver before making a full-time debut in 2012. She drove all her career with Stewart Haas Racing and holds some of the all-time NASCAR records associated with female drivers. In the six seasons, she raced in NASCAR, she brought in sponsors and media attention only a few could bring in. Making her, despite being a divisive figure, one of the stars of the sport.
NASCAR legend Jeff Gordon has a unique vision of star power In the sport
During a recent drivers’ forum, Patrick’s former rival, Jeff Gordon, proposed a different way to fix the star power issue in the sport. The four-time Cup champion pointed out that NASCAR teams must build a brand around the teams over the drivers.
Joe Montana, of course, was one of my heroes, and I loved him because he was a 49er. When he left the 49ers and went to the Kansas City Chiefs, I was like, ‘eh, who’s the new quarterback?’ I think we have a role as race teams to build our brand up, maybe not as much as the star power of the driver
Gordon said.
RFK Racing owner-driver Brad Keselowski agreed with the proposal as he claimed that teams haven’t been getting the right ROI for investments in the driver’s star power. So, building a brand around teams will keep fans from moving on once their favorite driver changes teams or retires.
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Justin P Joy
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