Disney, Amazon, and Warner Bros are reportedly in contention for the new NASCAR media rights

NASCAR’s current media rights deal will run out at the end of the 2024 season.


Disney, Amazon, and Warner Bros are reportedly in contention for the new NASCAR media rights

NASCAR 2023 Richmond Cup race (Credits: NASCAR.Com)

The NASCAR national series races, Cup, Xfinity, and Truck series races are currently broadcasted by Fox and NBC Sports. Their $830 million-a-year deal with two media giants will run out at the end of the 2024 season, and the sanctioning body is already in talks with multiple parties regarding new streaming rights.

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According to the latest reports from Bloomberg, three media giants with big streaming platforms are in contention for a piece of the pie. It is expected that the new deal will feature three partners, with Fox and NBC continuing as the major partners. Eight summer races will be exclusively broadcast on the streaming partners’ platforms, and the remaining races will be shared between the current broadcasters.

Disney Inc., owner of Disney+, Amazon Prime, and Warner Bros’s Max streaming service, is in the race for the deals for the races. WB has previously broadcasted NASCAR races via their TNT network. NASCAR is expecting big bucks with the new muti-partner deal. The stock car racing body also has to complete the negotiations with Cup teams regarding revenue sharing.

NASCAR is following the lucrative path that has rarely been taken by other premier racing championships in the states. Amazon has exclusive rights to stream NFL Thursday night games. Apple Inc. has the rights to show MLB and MLS. YouTube will stream NFL’s Sunday Ticket packages from this fall onwards.

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CW has signed a multi-year broadcasting deal

Auto Club Speedway NASCAR Xfinit
NASCAR Xfinity race at Auto Club Speedway (Credits: Sportscasting)

The Xfinity Series, the second-tier series of NASCAR, has signed a multi-year deal with the sport to broadcast races on free-to-air bases via their channel. All 33 races will be broadcasted on their digital streaming platforms as well.

The primary target of CW, with the 115 million dollars a year deal, is not just to air the races free. Instead, it’s one of their plan to expand their streaming service, which is expected to be the future of the sport. The company is hoping for “More access for fans and far more revenue opportunities

NASCAR  has recently signed a deal with Netflix to produce a docu-series about the 2023 Cup series playoff. Hall of Famer Dale Earnhardt Jr. will be one of the executive producers of the show, and it will have six episodes giving a peek into the behind-the-scenes of the Chase for the Cup.

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