WATCH: “Now the logo is as shitty as the name”- Fans react as Michael Jordan’s NASCAR team 23XI Racing gets a new logo ahead of the 2024 season

In the 4 years spent in the sport, the 23XI Racing have achieved 5 wins and 2 poles.


WATCH: “Now the logo is as shitty as the name”- Fans react as Michael Jordan’s NASCAR team 23XI Racing gets a new logo ahead of the 2024 season

Michael Jordan and Denny Hamlin showing with the new 23XI Racing logo (Credits: X)

The 23XI Racing, co-owned by basketball legend Michael Jordan and Denny Hamlin, has unveiled a sleek and aerodynamic new logo ahead of the much-anticipated 2024 season. The racing team, born in 2020, has quickly become a force to be reckoned with in the NASCAR Cup Series, and this logo redesign marks a symbolic step forward as they enter their fourth year of competition.

The fresh design was shared with fans through social media, with the team expressing the concept of “speed in motion.” Described as sleek and aerodynamic, the logo reflects the high-speed nature of NASCAR. The caption accompanying the unveiling post stated;

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Our newly designed sleek, aerodynamic logo pays homage to our heritage and looks to the future as we continue to grow and evolve. Here’s to year 4 and beyond. #ForwardTogether.

As part of the logo announcement, 23XI Racing highlighted the significance of the team’s two drivers’ numbers—Bubba Wallace in the No. 23 car and Tyler Reddick in the No. 45. These numbers hold a special connection to Michael Jordan’s iconic jersey numbers from his illustrious basketball career in the NBA, adding an extra layer of meaning to the team’s visual identity.

The timing of this logo reveal adds an element of anticipation and excitement to the upcoming NASCAR season. Having achieved success with drivers Wallace and Reddick securing playoff spots in 2023, 23XI Racing appears poised for even greater accomplishments in 2024. 

Fans expressed instant dislike towards the new logo and wanted the team to go back

Upon the release of the video on 23XI Racing’s official social media, a deluge of responses from the NASCAR community ensued. Numerous fans expressed curiosity about potential changes to the racing numbers’ fonts, prompting the team’s official account to confirm that the fonts will indeed remain unchanged.

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Michael Jordan with the old 23XI Racing logo
Michael Jordan with the old 23XI Racing logo (Credits: Sports Pro Media)

The introduction of the new logo ignited a spirited debate among fans. While some passionately embraced the revamped design, a prevailing majority expressed disdain, advocating a return to the original emblem. Skeptics speculated that the change served a commercial motive, suggesting a strategic ploy for merchandise sales. Additionally, a vocal individual raised concerns about potential copyright issues, insinuating the logo alteration was prompted by legal apprehensions.

Fans now await to see not only the team’s performance on the track but also the unique paint schemes that may accompany this fresh logo. With its blend of tradition and a forward-looking approach, the new logo captures the essence of 23XI Racing’s journey and sets the stage for an exhilarating season ahead. NASCAR enthusiasts will undoubtedly be watching closely as Michael Jordan’s racing team takes to the track with a renewed visual identity in 2024.

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