Haile Deegan urges NASCAR to ditch “lame social media PR”, asks them to seek her advice
Haile Deegan is among the drivers who bring in the most engagements to NASCAR on social media platforms.
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Haile Deegan
Haile Deegan, the only full-time female driver in the top 3 NASCAR series, has given some Social Media PR advice to NASCAR. Deegan, who is one of the most marketable faces in the stock racing world, knows a thing or two about social media. She pointed out that NASCAR should take a more professional approach to social media, which is a need of the hour.
She has 1.3 million followers on Instagram. Her personal Youtube channel, through which she converses with fans and shares exclusive behind the scene looks into her career, has 530K subscribers. She is also active on Facebook, TikTok, and other social media sites. Deegan has, over the years, gained some experience few in the NASCAR garage could match, and her advice on fixing the sports PR problem is worth listening.
In her recent appearance in Monster Energy’s Unleashed podcast, she discussed her social media following and how she has gained fans’ attention with her behind-the-scenes videos. She pointed out that her method enables fans to have more interest in the races. Deegan suggests that NASCAR should take her advice on it.
“People get to watch the race in live time, and they go, ‘Okay, in a day or two, I get to watch her video to see all the behind the scenes of it. And so I feel like that’s such a cool way to drive people to watch the race because they get to see it beforehand where, before the YouTube video comes out, and what happens before we kind of tell our side of the story and stuff. So I just think that there’s, I wish I could be more involved in NASCAR, and help them out with it,” Deegan said.
She said that NASCAR should give her a chance to give advice and that they should stop scripting out storylines and ask them to ditch lame promotional videos of drivers walking. Deegan said, ‘No guys, stop trying to script everything so bad.’ Stop sending people to go film an Instagram story of a Cup driver walking to the grid and go, ‘Time for the race.” That’s lame. Stop doing that.”
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NASCAR should take advice from social media influencers: Haile Deegan
Deegan said that NASCAR should stop taking suggestions from Marketing professionals who employ textbook marketing practices and speak to influencers like her. She said, “I wish people took more advice from the social media influencers themselves, and less of the same people that are going to college. Going through their textbook, going up business marketing. And going up, do this, do this, do this, and they all do the same thing,”.
She reiterated that the textbook practice should come to an end. “Make the PowerPoint, make the storyboard, and it’s just like, it’s all the same, it’s such a cookie cutter that I feel like people need to actually see like, ‘No, this is working because this influencer has literally applied it and it works, showing the numbers right here.’ Let’s take advice from them, and less textbook of all the same thing,”.
Though it will be hard to digest for a few, Haile Deegan makes a solid point with her claims. Marketing entered the metaverse a long time ago, and the longer one sped outside of it, the longer one misses out on opportunities to connect with the market. With the market share of F1 increasing among young fans, social media is among the few ways that should attract engagement.
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Justin P Joy
(4872 Articles Published)