Kyle Larson to honor his maternal heritage with new HMS partner
Kyle Larson was recently named to the list of 75 Greatest NASCAR drivers ever.
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Janet Larson and Kyle Larson
2021 NASCAR Cup series champion Kyle Larson and Hendrick Motorsports have landed a multi-year partnership deal with a new sponsor with a special connection with the driver. The new sponsor will be featured in his racing apparel till the 2024 season. They will also be featured in Larson’s fire suit and post-race cap.
The new sponsor is the Japanese Ramon restaurant chain JINYA Ramen Bar. It has locations throughout North America, including NASCAR race-hosting cities like Charlotte, Kansas City, Las Vegas, Phoenix, Atlanta, and Orlando.
The partnership is special for Larson as his mother, Janet Larson, is a Japanese American. This new move will help him to celebrate his Asian-American heritage. The first JINYA Ramen Bar came into existence in the capital of Japan, Tokyo, in 2000 and has established its branches in different parts of the world.
Kyle Larson is having a stellar season in 2023. He has already booked his seat for the playoff by scoring two wins this season, which includes an impressive run at Martinsville. His No: 5 Chevy has been a contender win in 90% of the races this season, and if not for some unfortunate crashes, he would have at least scored one more win.
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Kyle Larson is excited about the new partnership
Larson pointed out that he is excited to work with the new HMS partner and looks forward to a long-term partnership. He added that they have some cool ideas that will help tie their on-track success with partners. JINYA boss pointed out they are also expecting a great partnership with the first Asian-American driver of NASCAR.
“I’m really excited about the partnership with JINYA. It’s awesome to see and be a part of bringing a brand-new sponsor to Hendrick Motorsports and our fans. We have some cool ideas in the works that tie the partnership together with our on-track success that we’ll announce soon,” Kyle Larson said.
“Not only is Kyle a NASCAR star because of his supreme talent on the track, but he’s also the sport’s first-ever Asian-American driver, so we are thrilled to partner with him. Kyle has already picked up two wins this season, and we can’t wait to see him make many more trips to victory lane while wearing the JINYA logo!”
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Justin P Joy
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