Why did iRacing acquire the license to produce NASCAR console games?
NASCAR console racing fans are expecting a new ear with the iRacing deal.
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2023 Daytona 500 (Via IMAGO)
On October five, it was announced that IRacing had acquired the right to produce NACAR console games from Motorsports Games, which previously held the rights. IRacing already holds the right to the PC NASCAR games over the last ten years and now has landed the console side of it.
iRacing President Tony Gardner, while explaining the reasoning for the decision, pointed out that it was a big opportunity for them to know when it was proposed. He added that it is a dream project and a privilege for his firm. Gardner promised to produce the latest version of the NASCAR console game with utmost care.
“When we were approached with the option to acquire the license for the simulation-style NASCAR console game, which was the console game and franchise that we were dreaming about doing, it was an opportunity we couldn’t pass up,” said Gardner, as reported by the RACER.
“Having the ability to build a NASCAR console game is a privilege we promise to execute with the utmost care. We look forward to working diligently with NASCAR industry stakeholders to deliver a product that provides an amazing experience for the gaming community and NASCAR fans worldwide,” Gardner added.
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IRacing partnership might do wonders for the NASCAR gaming community
The NASCAR racing community has been dissatisfied with the Motorsports Games as they haven’t released a video game since 2021. With NASCAR shifting to a new ear with the Next-Ge cars, a new game was warranted. They released an add-on to the 2021 game with content of the 2022 season, naming it NASCAR 21: Ignition.
iRacing already has a solid relationship with NASCAR and has been growing over the years. The game developers are the stewards of the eNASCAR Coco-Cola iRacing series. They have a growing fandom, and with Hall of Famer Dale Earnhardt Jr. as the main ambassador of the series, it is projected to grow further.
“iRacing has been an incredible partner and ambassador for the NASCAR industry for more than a decade. We thank Motorsport Games for its efforts over the years and are ready to work with iRacing to deliver a best-in-class simulation-style NASCAR console game that’s exciting for the gaming community and allows our fans to connect with the sport,” said Nick Rend, Managing Director of Esports and Gaming at NASCAR.
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Justin P Joy
(4859 Articles Published)