Why did the Bennet family, with $1.1 billion in revenue a year, sign a sponsorship deal extension with RCR?

RCR has a solid multi-year partnership deal with Bennet Family Company.

Why did the Bennet family, with $1.1 billion in revenue a year, sign a sponsorship deal extension with RCR?

Kyle Busch with Richard Childress at his announcement for 2023 RCR drive (Credits: IMAGO)

Richard Childress Racing has signed a multi-year extension with Bennett Transportation and Logistics. They will continue their support of RCR’s Xfinity star Austin Hill in both the first and second tier of NASCAR. Bennett will feature in most of his Xfinity races, and Hill is set to make the selected Cup starts in 2024.

All of Hill’s victories last season in the Xfinity Series, including the win at the season opener in Daytona, have been with the Bennet brand, and having such a strong season-long sponsor instead of multiple primary sponsors will do a world of good for the youngster to land a Cup seat soon. As he was last season, he will again be a contender for the championship in 2024.

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While discussing the deal, Lynette Mathis, vice president of the Bennett Family of Companies, pointed out that, as the company is celebrating its 50th anniversary in 2024, they are proud to be part of Austin Hill’s journey in NASCAR. He sees great parallels between how the company operates and how the No:21 team operates.

We have seen the pride in the Bennett Family of Companies swell with this relationship as everyone associated with our business rallies behind Austin and his team on Saturday afternoons. Everyone can see the parallels between the great teamwork of a successful race program and how it reflects the great teamwork required to handle complex transportation and logistics.
Mathis said via a statement.

RCR shares a lot of common values with Bennet

While discussing the contract extension, Torrey Galida, the President of RCR, pointed out that they share many things. He pointed out that their success on the track has a lot to do with the relationship they founded on the same company core values.

Austin Hill and Richard Childress (Credits: @RCR)
Austin Hill and Richard Childress (Credits: @RCR/X)

Galida pointed out that Bennet and RCR share the pride of being companies that grew from humble beginnings and are looking forward to becoming global enterprises. He also highlighted the outstanding job the firm has done by incorporating racing and their overall business.

As Bennett celebrates their 50th anniversary in 2024, we share their pride in humble beginnings and look forward to being a part of their growing global enterprise. Bennett has done an outstanding job of incorporating the racing program into their overall business strategy.

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