Noah Gragson Signs Multi-Year Sponsorship Deal with $450 Million Worth power company

Noah Gragson has finally achieved yet another sponsorship extension with a multi-million dollar power company, MillerTech.

Noah Gragson Signs Multi-Year Sponsorship Deal with $450 Million Worth power company

Noah Gragson (via Getty)

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Noah Gragson achieved some decent results in the 2025 Cup Series season with Front Row Motorsports. Gragson suffered from some setbacks and could not amass any race wins. Despite a challenging 2025 season, the #4 driver has signed a multi-year sponsorship with MillerTech for the upcoming season and beyond. As such, the 27-year-old opened up on the new deal and what it means for him at FRM.

Sponsorships seemed to be one of the bigger concerns for Noah Gragson when he made the move from SHR to FRM last year. In addition to this, Front Row Motorsport’s ongoing charter lawsuit against NASCAR meant the team was bound to face even more problems finding sponsors.

However, atleast for Gragson, he hasn’t showcased any signs of slowing down on track and in terms of sponsorship. The #4 driver is overjoyed to have continued the sponsorship with MillerTech from SHR to FRM now.

In a recent interview, Noah Gragson asserted that it meant a lot to him to have MillerTech continue to sponsor FRM and the No.4 crew. Gragson further stated that the founder of the company, Lester Miller and Co., continued to support him and FRM, which proved that they believed in the direction the team was heading in the Cup Series.

Moreover, Noah Gragson was excited to witness what was in the cards next for FRM and MillerTech as they prepare for the massive challenge in the upcoming season. Though Gragson’s performances in the Cup Series remain concerning, he will surely tackle the challenges in no time and return to his winning ways soon. Despite his current difficulties, he was one of the more impressive drivers in the Xfinity Series (soon to be renamed to NASCAR O’Reilly Auto Parts Series).

It means a lot to have MillerTech return to Front Row and the No. 4 Team, Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.

Noah Gragson said, via @Team_FRM/X.

MillerTech’s CEO states he is ‘ready to keep growing’ with Noah Gragson and FRM

MillerTech has kept its faith alive in Noah Gragson and his capabilities as a racing driver despite the circumstances faced by them. The current extension is reported to continue atleast until the 2027 season, if it isn’t already extended even more by then. Now, MillerTech’s CEO Lester Miller opens up on the company’s faith in Gragson and Front Row Motorsports as they aim to keep growing.

Noah Gragson (via James Gilbert/Getty Images)
Noah Gragson (via James Gilbert/Getty Images)

Lester Miller pointed out that Noah Gragson and FRM represented the kind of commitment and character that the power company wanted to stand on. The CEO further stated that extending the sponsorship was an easy decision, and they did not have to think twice about it. Miller was proud to have accomplished whatever they have done so far and hopes to keep growing with Gragson and Co.

Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech. Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.

Lester Miller said, via tobychristie.com.

Certainly, the extended sponsorship showcases that the company has great faith in Noah Gragson, and rightly so. He has remained one of the more promising young drivers on the grid and has a bright future ahead of him. Gragson just needs to return to his old ways and start scoring positive results like he did in the Xfinity series before.

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