How much is the Golden State Warriors’ Star Steph Curry earning from the Under Armour Deal?
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Stephen Curry
Stephen Curry is arguably the biggest star out of the NBA who had built a legacy that almost nobody else’s could compare. Coming into the league, Curry was not favored at all mainly because of his skinny frame and ankle problems. He battled injuries and had to undergo surgeries in order to make it big time. Needless to say, the three-time NBA Champion has come a long way since draft night and has changed the league for the foreseeable future.
His three-point shooting, playmaking ability, and quick handles are some things he is known for and one other characteristic is his style and swagger. The baby-faced assassin as many lovingly calls him is known for his very modern and minimalistic style. His liking towards such feelings has transcended on his top of the class shoes produced by Under Armour. Curry’s insane popularity around the world pools in chunks of revenue.
Stephen Curry signs his first shoe deal with global giants Nike
The Golden State Warriors star had rolled with Nike much before he was drafted into the league in 2009. Nike had an interest in signing a deal with the young star who had been representing them for four years at that point. But they were skeptical over the fact that Curry was in and out of the injury list quite often due to his weak ankles. They also did not want to rely on his popularity either.
Based on these reasons, the brand had offered Steph a sponsorship just to be safe in case things went south with the player. Of course, after years of using Nike, Curry would have been waiting to sign the papers but Nike made a blunder on their end. In a professional setting, respect for the partner is of utmost importance which Curry had not received from Nike. They had reused an old presentation of a future teammate of his, Kevin Durant, and did not even change the name.
Stephen Curry signs a $4 million (US) contract with Under Armour
Roughly five years into his career, Stephen Curry was yet to sign a shoe deal. Among the various readily available to sign the stars were Adidas and Puma. However, the two-time MVP decided to work with Under Armour. They offered him a contract worth $4 million (US) which was obviously just for starters as Curry’s wellness was a huge gamble to bet on with hundreds of millions.
“The greatest shooter of all-time signs with Under Armour,” has a lovely ring to it. The All-Star point guard. He signed a long-term deal with the brand owing him $20-$44 million (US) per annum until 2024. This means that the company has signed a contract worth at least $200 million or more making one of the first-ever players to sign a contract that massive.
Stephen Curry launches the Curry Brand with Under Armour
The brand came into works with the NBA legend to develop a new prototype directly under the Curry household name. Launched in December 2020, the Curry Brand alone generates a whopping $3.5 billion (US) per annum for the Under Armour Company. The project not only focuses on building products based on the sport of basketball but also focuses on providing consumers with a large variety of sports-related goods including items for women.
“This gives Stephen something to really engage in… he’ll be actively involved in the development of the product. And we’re so excited to see one of our athletes being so involved in the product,” said Patrik Frisk, Chief Executive of UA. Another huge motive behind the product is to make sure more kids have access to sports, particularly in households of lower income.
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Rakibul John Rodgers
(1258 Articles Published)