“MAN DELETE THIS SH*T!!” – Dejounte Murray in shock as Atlanta Hawks drops ‘OnlyFans’ promo featuring mascot leaving fans speechless 

Atlanta Hawks' 'OnlyFans' parody promo causes stir among players and fans alike.

“MAN DELETE THIS SH*T!!” – Dejounte Murray in shock as Atlanta Hawks drops ‘OnlyFans’ promo featuring mascot leaving fans speechless 

Dejounte Murray and Still from the controversial promotional video featuring Harry The Hawk (via IMAGO and X)

In an unexpected twist that has the internet ablaze, the Atlanta Hawks have released a promotional video that has left both players and fans in a state of shock. The NBA team’s attempt to parody the adult subscription site OnlyFans using their mascot, Harry the Hawk, has sparked a controversy that’s as heated as it is bewildering.

Despite the backlash, the Atlanta Hawks have not pulled the video, instead choosing to stand by their unconventional marketing strategy. The team seems determined to use the buzz—positive or otherwise—to draw attention to their first in-season tournament game scheduled for November 14 against the Detroit Pistons.

YouTube video

The promo features Harry the Hawk in suggestive poses, accompanied by a voiceover that leaves little to the imagination. The video’s steamy tone was a far cry from the usual sports promotion, leading to a swift and visceral reaction from the team’s own roster. Dejounte Murray and Trae Young had this to say on X:

FS Video

The Hawks are no strangers to controversial marketing campaigns. In 2015, they made headlines with a campaign that played on the name of the infidelity website Ashley Madison, promoting a “love affair” with the team. This latest stunt, however, has taken things to a whole new level, blurring the lines between sports promotion and adult entertainment.

Internet Reacts to Atlanta Hawks’ OnlyFans promo

The internet responded quickly and ruthlessly, as fans and commentators flooded social media with shock and humor.

Trae Young
Trae Young (via IMAGO)

The promo has become the subject of memes, jokes, and heated debate across various platforms. Here are some reactions on X:

https://twitter.com/ownedbytenpenny/status/1722632902557733014
https://twitter.com/CJTHEDJAY/status/1722636069076877530

The Hawks’ bold marketing move has certainly achieved one thing: getting people talking. The Hawks’ OnlyFans spoof is currently the NBA’s hot topic, but game-day attendance impact is yet to be determined.

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