“Heck of a $17 wine” LeBron James’ 1707 faces competition from Sixers superstar James Harden
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Athletes normally do a smart thing by investing their money into business ventures of others or their own. Going the business route is the best option these days as it is a safe and reliable source of achieving monetary stability. NBA players have also been involved in the field of business for long now. Some of them have come up with their own brands, most of them very successful ones.
For example, LeBron James has his own production company and also a liquor line. If you see athletes outside of the sport of basketball, MAA legend and UFC fight Conor McGregor also started his own Whiskey brand called Proper No. 12 which became an instant hit among his local crowd. Athletes like them are among top earners in the world. James Harden is slowly making a step into the world of business.
James Harden set to launch his own win label
James Harden has been slowly making the headlines on his recent antics with the Philadelphia 76ers. Besides making efforts to win his first NBA title, the Sixers recently announced that he will be releasing his first ever business dealing with wine. “J-Harden” is the name of the brand and the venture was brought to life along with Accolade Wines.
“My entrance into the wine game is much bigger than just having my own label. I have always seen the wine industry as a close-door environment. Through my partnership with Accolade and the release of J-Harden, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do,” said Harden.
James Harden tells he will do whatever it takes to help Sixers win a title
James Harden and the Philadelphia 76ers have been going back and forth trying to finalize a deal to have him on board their journey toward winning a title. Recently, the team signed veteran forward PJ Tucker to a $33 million three-year contract and Danuel House for two years and $8.5 million. The Beard recently had conversations with the Sixers general manager saying he is okay with a smaller contract.
“I had conversations with Daryl [Morey], and it was explained how we could get better… I told Daryl to improve the roster, sign who we needed to sign and give me whatever is left over. This is how bad I want to win. I want to compete for a championship. That’s all that matters to me at this stage. I’m willing to take less to put us in position to accomplish that,” James told Yahoo Sports.
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Rakibul John Rodgers
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