LeBron James’ son Bronny, with Isaiah Collier gifts the entire team headphones ahead of Pac-12 tournament

Bronny James and Beats by Dre has a NIL deal.

LeBron James’ son Bronny, with Isaiah Collier gifts the entire team headphones ahead of Pac-12 tournament

Bronny James and Isaiah Collie

The USC Trojans and Bronny James had a spectacular season finale. The club’s winning run now stands at three games after thrashing Arizona, the team with the top seed, 78-65 on Saturday.

They have not only beaten a top-five team for the first time since 2008, but they are also riding their best winning streak of the year. With this, James and Isaiah Collier had some gifts for their teammates for their wonderful performances. 

YouTube video

LeBron James handed his son’s team a pair of Nike LeBron 21 PEs in USC colors as a way to express his gratitude for their recent achievement. Bronny James, with a thoughtful presence of his own, and Isaiah Collier gave the whole Trojans team personalized Beats headphones.

FS Video

After this thoughtful gift, Bronny James had some words for his team.

Got my guys some beats, me and Zay. Felt really good giving them the Beats. You know they’ve been there for the whole season for me and Zay. And I hope they enjoy them.
Bronny James said

James and Beats by Dre have an NIL deal. He presented the gift in recognition of their victory and to raise the spirits of their squad, even though it wasn’t a promotion. Despite their current record of 14–17, the Trojans are not in good standing. Nonetheless, this gift could be a huge boost.

Bronny James NIL deal with Beats by Dre

Similar to how they signed LA Lakers star LeBron James in 2008, Beats by Dre announced a new deal with Bronny James on October 17, 2022. Bronny James, a senior at Los Angeles’ Sierra Canyon School at the time, signed the company’s first NIL deal as a high school player.

A promo for Beats by Dre featured a father-and-son team playing pickup basketball in what looked to be their backyard. LeBron first puts on his earbuds and listens to classical music. Bronny then shows up and starts listening to rap music. 

The video was well-received by the public, and James is now showing his teammates his gratitude for all of the support they’ve received this season by gifting them the same headphones.

James has a far higher NIL value ($4.9 million) than any other men’s collegiate basketball player. Shedeur Sanders, a football quarterback for the Colorado Buffaloes who earns almost $4.7 million, is the next highest athlete to James.

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