“Kobe would be pissed” – Logan Paul and KSI’s billions worth PRIME hydration becomes official drink of Los Angeles Lakers leaving fans upset
Prime Hydration has been on a dominating run, signing up collaboration deals with the best of the best in the sporting world.
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KSI and Logan Paul's Prime Hydration becomes official drink of Los Angeles Lakers, fans upset by collaboration
YouTuber and boxer KSI has a drink company co-founded by Logan Paul by the name of PRIME Hydration. After signing several celebrities and athletes to join their ranks as ambassadors, they have finally netted their biggest signing in America to date.
The company has collaborated with the Los Angeles Lakers to make PRIME Hydration the official drink of the widely popular team. KSI and Logan Paul decided to don Lakers jerseys and take photos on the basketball court to confirm their tie-up with the Lakers. However, surprisingly enough, this move has left Lakers and NBA fans upset.
The Los Angeles Lakers are one of the most beloved franchises in the basketball world. It is also one of the most recognizable sports teams in the United States of America. And to tie up with the YouTubers is moving away from the core principles laid down by Lakers superstars who have built the team’s status, believes many fans.
As soon as official announcements came from both camps about the collaboration, fans jumped onto social media to bash the Lakers, eliciting a plethora of reactions online. They could not hold back from calling out the decision by the Lakers.
For the uninitiated, PRIME Hydration is a fast-growing drink company. KSI and Logan Paul have already signed up some big names in the European sporting world, such as soccer clubs Arsenal and FC Barcelona. That’s not all; in America, they have partnered with the likes of the UFC or the WWE, where Paul competes. However, the Lakers collaboration is like entering the toughest sporting leagues with a hyped-up brand.
PRIME Hydration is on a roll after becoming the most purchased energy drink at Walmart in 2023. With 3-time Super Bowl champion Patrick Mahomes and former UFC champion Israel Adesanya on their roster, PRIME is poised to dominate the market. With that being said, it seems like maybe the Lakers are jumping on the trend.
Basketball fans not happy with Los Angeles Lakers joining hands with PRIME Hydration
The Los Angeles Lakers are supposed to be associated with the best of the best in the world. Their insistence on recruiting superstars and winning championships is what has defined their legacy as the most sought-after basketball team in the world.
However, collaborating with an energy drink promoted by two YouTube personalities did not sit well with fans. Furthermore, the team’s current position in the Western Conference and the timing have left fans upset.
Sharing a wide spectrum of reactions online, here’s what fans have to say:
Notably, if this deal ends up like it did with BioSteel last time around, fans will come back for a second round.
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Joseph Varghese
(2328 Articles Published)