“Most profitable business-day for Nike” Michael Jordan’s planned ‘FAKE BAN’ ensured American sports franchise to earn $126 Million
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Michael Jordan seems to have found success in every field he has stepped into, except the initial stages of his love-life. Be it his on-court presence, or his business ventures after retirement, His Airness remains to be the most successful athlete on this planet. What’s even more impressive? Is that he managed to earn that title majorly after hanging his shoes in the league.
One of Michael Jordan’s biggest endorsements is with American sports brand, Nike. Having aligned his separate line of clothing, shoes and accessories with Nike, Michael Jordan is undoubtedly the most productive sportsperson associated with the brand. Not only does his line signify luxury, but the higher price has always ensured Nike to earn a greater profitable margin.
Michael Jordan’s ‘Fake Ban’ helped Nike earn whopping $126 Million
Interestingly, Michael Jordan’s deal with the Nike brand is one of the most significant in sporting history. The Jordan brand reportedly crossed $5 billion in annual revenue for the first time. As a result of which, the Chicago Bulls’ Hall of Famer earned $150M+ from Nike last year alone as per reports. Given that in a time where athletes majorly wore black and white shoes, the invention and red and black colorway was indeed ground-breaking. Plus, with the reputation and aura of Jordan on it, Nike witnessed the unbelievable.
Now talking about the ‘Fake Ban’, the league only allowed shoes that are either black or white back int eh day. Given that the new shoes from Nike were banned, the American company used this as a marketing strategy and advertised the shoes as ‘Banned.’ What was the aftermath of this incredible move? The sales blew up and Nike sold $126 million worth of shoes in just one year. Moreover, reports claim that the NBA’s ban on the Air Jordan 1s was fake and was plotted by Jordan and Nike.
The report claims that the Air Jordan 1s were not even released at the time of the reported NBA ban. The letter with the ban said that MJ wore the banned shoes on October 18, 1984. However, the shoes were only launched in the upcoming year.
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Yakshpat Bhargava
(3989 Articles Published)